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GreenEarth Affiliates In The News

Wed, 04/29/2015 - 11:57

Owner Sayan takes advantage of film trade opportunities

MEDFORD, Mass. — When one meets a dry cleaner, one asks what niche business he or she does besides retail cleaning. Typically, the answer is alterations, or wholesale, or commercial, or insurance restoration, or wedding gowns. But Farshad Sayan, owner of Clevergreen Cleaners, answers, “Movies.”

Huh? Sayan has a friend in the movie business in Los Angeles who spends her time reviewing about-to-be-released films. With the proliferation of movies being made in the Boston area—The Way Way Back, The Judge and American Hustle are a few recent examples—Sayan reasoned that the industry needs an on-site dry cleaner to keep their costumes clean and well-maintained.

He prompted his Hollywood friend to suggest using Clevergreen for their cleaning needs. One costume supervisor tried them, then another, then another. Sayan now has a movie trade. In fact, a recent film netted Clevergreen $35,000 in revenue. “This movie trade is irregular, but I can figure that movie volume will be 3-5% of total volume,” he says, “and it’s profitable.”

With extensive experience under its belt, the company knows how to handle this sort of client. Sayan handles the pickup and delivery himself. He maintains a low-key, unobtrusive presence on the set, dealing either with the costume supervisor or his/her assistant. Flexibility is essential.

“The movie people give me outfits and say there’s no rush,” Sayan explains. “When I get back to the plant, there’s a call saying they must redo the scene and need the outfits immediately.”

When that happens, the cleaning team stops what it’s doing and processes the costumes.

By now, Sayan and crew are proactive. They turn over movie outfits as speedily as they can, regardless of the date needed.

It is sometimes a challenge to clean these outfits. Recently, the cleaner had to figure out how to clean a fox’s outfit without ruining it. Pretty much, every costume is unique, and because of the individualized jobs, Clevergreen obtains a good price for the work.

“We’re not (offering) discount prices,” Sayan says. “But we will make your job easier.”

That seems to work, and costumers keep coming back to him.


The company plant is in a residential area of Medford, a city on the outskirts of Boston. The 5,000-square-foot plant makes for a comfortable workspace. The basement has 12-foot-high ceilings, which helps keep the place cool, and is good for storage.

Clevergreen’s three drop stores—Beacon Hill, Station Landing, and Kendall Square—are strategically placed to win affluent trade. Kendall Square, for instance, is the home of high-tech industry in Boston. Many workers bring their clothes in for cleaning on their way to work. The flagship store, on Charles Street in Beacon Hill, home of Boston Brahmins, does $500,000 revenue. Under negotiation is a fourth drop store in the South End. Altogether, Clevergreen’s annual sales are approaching $1.2 million. That’s after being in business only eight years.

Sayan is firm on seeing that his drop stores obtain a 20-year lease. And these are not the kind of leases under which the landlord adjusts the rent after three years. Sayan’s pitch to the landlord: “We want to become part of the neighborhood and that takes time. You must provide us that time.”

At Clevergreen, good service is essential to keeping its customers happy. Its truck picks up and delivers every day at all locations, so same-day service is standing operating procedure. The company also offers 3-hour rush service at a premium price. The staffers at the drop stores and plant counter are all trained to be professional yet personal, Sayan says. “I encourage them to put themselves in the customer’s shoes. This helps them to be more understanding and sympathetic.”

Sayan admits that hiring the right people is key. “One of the hardest things is to get a self-motivated drop store manager who cares about his/her customer,” he explains. “It’s a matter of hiring people who I think will work out (or) getting rid of them promptly if they aren’t doing the job and replacing them with someone who will. And then when you get the right person, doing whatever is necessary to keep him/her happy.”

Sayan once co-owned another dry cleaner, Tuttle Cleaners, for many years, but he sold his share of that business in 2006, and many staffers came over to work for him at Clevergreen.

Another of Sayan’s people-management principles is communication. “When something is going on, I’ll say to the person that I can’t help you unless I know what’s the matter.” They often open up to him, he says, allowing him to concoct a solution.

Thanks to his people skills, Sayan maintains a loyal team. His driver has been an employee for 24 years, the plant seamstress 31. Altogether, there are 25 full- and part-time workers.

Sayan is quite sensitive to the needs of employees with children. Accordingly, he maintains a child-friendly permissiveness and has allocated a space in the plant for children. It has toys, a large-screen TV and comfortable couches, wherein a child could be entertained for hours. Yet it is right out in the open. “We understand that parents might have babysitter problems with their children, and it is perfectly OK to bring them here for the day,” he says.

Another worker accommodation is flex-time scheduling. That means if someone comes in late, he/she is not chastised. Rather, there is a workload to get through, and it’s that person’s responsibility to do the work.

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Tide Dry Cleaners Opens Second Location in Scottsdale Area

Tue, 04/21/2015 - 15:39

Franchise Extends the Tide Dry Cleaners Promise To Change Dry Cleaning For Good

SCOTTSDALE, Ariz., Apr 20, 2015 (BUSINESS WIRE) — Elpo Enterprises, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble (P&G), announce the opening of the newest Tide Dry Cleaners store in Scottsdale, AZ. The Scottsdale location is the third in Arizona, and the 28th Tide Dry Cleaners location nationwide, applying Tide’s 65 years of fabric care experience, GreenEarth® Cleaning technology and concierge services to meet customers’ needs.

“We are excited to bring Tide Dry Cleaners to the communities of Scottsdale and Paradise Valley. The quality, service and convenience of the Tide Dry Cleaners experience are loved by our customers. Tide Dry Cleaners brings GreenEarth® Cleaning, along with Tide and Downy quality to our communities, which are different compared to other dry cleaning services,” said Keren Moses, Owner of Tide Dry Cleaners Scottsdale.

The new Scottsdale store will host a public grand opening event on Saturday, April 25th.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with Tide Dry Cleaners AnytimeSM kiosk and drop-box. Through its partnership with GreenEarth® and utilization of Tide fabric care, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.

“We’ve listened to consumers who share their frustrations with dry cleaning and we’re excited to continue leading the way in Changing Dry Cleaning for Good. With unique service offerings – including 24-hour access, Tide and GreenEarth® Cleaning and best-in-class customer service – we are showing our customers that they deserve more from their dry cleaning experience,” said Erica Jones, Tide Dry Cleaners Marketing Manager.

“We are thrilled to see the Tide Dry Cleaners network continue to expand in the Scottsdale area and are very happy to partner with Elpo Enterprises, LLC. We join them in celebrating the opening of their new Tide Dry Cleaners location in Scottsdale,” said Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble.

About Tide Dry Cleaners

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit

About Agile Pursuits Franchising, Inc.

Founded in 2008, Agile Pursuits Franchising, Inc. (APFI) is a wholly-owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Dry Cleaners with locations across the United States. To locate a store near you, visit

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit

SOURCE: Procter & Gamble

Tide Dry Cleaners
Jennifer Viscomi, 913-562-3421

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Lapels To Debut International Expansion in Dubai

Tue, 03/31/2015 - 12:26

Lapels Dry Cleaning signs with World Franchise Associates, eyes international expansion.

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, recently signed a consulting agreement with World Franchise Associates (WFA) of London, England.

World Franchise Associates is an international franchise organization that expertly assists franchisors entering new international markets and assists international franchise buyers in acquiring the best franchised business brands. As part of the one-year agreement, WFA will work to connect Lapels to operating companies in the Middle East and southeast Asia

“Expanding internationally has been something that’s been on our radar for the past few years but coming up with the right strategy has been in a challenge,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “Working with a firm with a track record like WFA’s will greatly expedite our plans for international growth.”

WFA ( is registered in London with offices in the UK, Middle East, Asia and East and Central Europe. Some of the franchises the firm has helped expand internationally include: Steak ‘n Shake, Fastsigns and Joe’s Crab Shack. WFA is the publisher of the World Franchise Review.

“The types of franchises that succeed in the international market typically have a unique offering. What Lapels has done in creating a environmentally friendly method to dry clean clothes certainly fits that description,” said Martin Hancock, WFA chief operating officer for North America. “We’re looking forward to working with Kevin and his team to bring that package to the international market for today’s aspiring franchise owners looking for a greener franchise opportunity.”

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. That effort features the latest technology in equipment to improve the dry cleaning cycle and utilizing GreenEarth® solvent at its newer locations. GreenEarth is the dry cleaning industry’s only non-toxic cleaning alternative. Using these kinds of solutions and, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

For complete information on Lapels Dry Cleaning, please visit

Lapels Dry Cleaning – Environmentally Friendly Cleaners

Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler, Scottsdale), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Florida (Fleming Island, Orange Park) Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Allston, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Hingham, Marshfield, Natick, Needham, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Mississippi (New Albany), Missouri (Wildwood), New Jersey (Brick, Freehold), Ohio (Liberty Township), Oklahoma (Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Surfside Beach), Texas (Austin, Bee Cave, Brownsville, Cedar Park). Additional locations are coming soon to Jacksonville, Fleming Island, Tampa and Orange Park, FL, Boston Seaport, Martha’s Vineyard and Waltham, MA, Scottsdale and Yuma, AZ, Oxford and Tupelo, MS.

Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email Additional information and up-to-date company news can also be found on the company’s Web site,

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Waitrose Adds Dry Cleaning

Thu, 03/26/2015 - 14:20

By MKWeb | Posted: March 23, 2015

Johnson Cleaners has teamed up with Waitrose to offer drop off and collect facilities for dry cleaning and laundry services in-store.Following a successful eight store trial, the service has now been introduced to over 120 Waitrose supermarkets nationwide.Services include cleaning and pressing of garments from suits to dresses and shirts along with more specialist services such as duvet and curtain cleaning or suede and leather care.All of these services are available via the Waitrose Welcome Desks.My Waitrose card holders can save 5 per on all orders, as well as receiving a free garment carrier for their dry cleaning when they first use the service.Sharing a passion for green living, Johnson Cleaners offers Waitrose customers the opportunity to try the innovative, environmentally-friendly dry cleanbring technology GreenEarth®.

The natural cleaning solvent is safe to use on all fabrics and leaves clothes soft to the touch with no chemical odor.Johnson Cleaners’ managing director Paul Ogle said: “We are really proud of our relationship with Waitrose, and to be offering customers the best possible service and convenience.”At Johnson Cleaners we know what busy lives our customers lead, and we hope that by offering our dry cleaning services in Waitrose branches helps to make life just a little bit easier.We’re also proud to showcase our unique GreenEarth® technology, and to be working with Waitrose, a business that, like Johnson Cleaners, prioritizes sustainability and protecting the environment.

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Lapels Dry Cleaning Coming to Tupelo, MS

Tue, 02/24/2015 - 09:14

By Steven Dubin February 23, 2015

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, will open a store and plant at 367 North Gloster Street in Tupelo, MS. An April 25 opening is planned.

( — February 23, 2015) Hanover, MA — Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, will open a store and plant at 367 North Gloster Street in Tupelo, MS. An April 25 opening is planned.

“We are delighted to bring Lapels’ standard of high quality dry cleaning and superior customer service to Tupelo,” said Leah Richardson, who along with her husband Martin, own and operate Lapels Dry Cleaning of Tupelo. “Lapels Dry Cleaning has been very well received at the other Mississippi location in New Albany and we’re confident of a similar result here in Tupelo.”

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. Part of that effort includes a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative for its newer locations like Lapels Dry Cleaning of Tupelo. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

Lapels Dry Cleaning also sets itself apart with its customer service. Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services.

Lapels offers it’s customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line, the use of a 24 Hour Drop Off Service and FREE Home Delivery to all its customers. Same day service is also available with pick-up after 5 pm.

Hours for the new Lapels Dry Cleaning of Tupelo store will be Monday through Friday, 7 am to 7 pm; Saturday 8 am to 5 pm; and Sunday, 12 pm to 3 pm. The grand opening for the new Lapels will be held on May 30, 2015.

962 Washington Street
Hanover, MA United States 02339

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Hartsdale cleaner invests in the future

Tue, 02/17/2015 - 12:10

On a typical day, the staff at Eco Green Cleaners’ location on Hartsdale Ave. takes in a veritable mountain of dirty
garments, marred with tears, holes and other imperfections. Naturally, they are expected to clean and press them,
quickly returning them to appearing as new as the day they were first purchased.

However, before the business opened its doors on the premises for the first time last August, its
building had to undergo a similar transformation. Unfortunately, this one took a lot longer than a few
days. In fact, it took four months and the staggering sum of about $400,000, a cost considerably
higher than your average dry cleaning bill, to be sure.

According to owner Ray Lee, the investment was worth every penny. “I wanted to do it the right
way,” he explained. “Everybody says they can’t believe it. The place looks so nice. People are coming
in and saying they have never seen a cleaners like this in their entire lives.”

Those who had seen the store beforehand knew Lee had his work cut out for him. The building
itself, which dates back to the 1930s, had fallen into disrepair over the years.

“It was a mess,” Lee admitted. “There were holes in the floor. There was dirt all over the place.
The pipes were leaking.”

The old look didn’t exactly inspire confidence. At some point in the past, the storefront was
changed so that it no longer featured the signature arched windows and architectural style that can be
found on many of the buildings along Hartsdale Ave. Much of the classic, multi-shaded red-colored
bricks had been removed from the entranceway and replaced with a wall of glass encased by metal
siding. Most of the glass surface had been covered up by signage, as well.

Lee wanted something a little sleeker. He oversaw a complete overhaul of the store’s curb
appeal, which began with tearing down the walls. To find the right custom arched windows, he had to
broaden his search out of the state. It was also difficult matching new bricks to the building’s original
ones in order to return it to its original glory.

He wasn’t content with simply fixing up the outside, either. He also added wood accents inside
throughout the front counter area. Lee, who used his ten years of experience as a graphic designer
on the job, needed to team up with a historical architect in order to make his vision a reality.

It was important to him to recapture a little of the historical flavor that figures prominently in the
region. Recapturing the right vintage look was frustrating at times, but the results have been met with
a lot of approval from locals so far. “The town liked our plan,” he noted. “Everybody liked the

Lee, who had previously supervised a $150,000 renovation of another of his Eco Green
Cleaners’ locations, was not surprised when the project came in over budget. He had a lengthy list of
changes, after all. Other projects included tiling floor in the front area, building a special custom fitting
room, insulating pipe, adding air conditioning and heat to keep customers more comfortable and
adding a third skylight and all-L.E.D. lighting. The goal was to create plenty of open space and natural
lighting while maintaining a balance of modern innovation combined with an authentically antique
atmosphere. It doesn’t hurt that the revisions have made the plant extremely efficient.

“Our energy use is really less and our electric bill is not that much, I expect to save about 30%
on utilities this year,” he added.

Being more energy efficient also meant purchasing state-of-the-art dry cleaning machinery. More
than half of Lee’s $400,000 restoration budget was applied toward the purchase of a brand new fleet
of equipment designed for pressing, tensioning, wetcleaning and handling shirts. He also purchased a
GreenEarth Ipura machine for cleaning garments. Lee wanted to champion an alternative solvent
technology that was gentle on his garments as well as the environment. As an added bonus, he was
well aware that GreenEarth Affiliates enjoy access to various marketing materials that positively
emphasize the sustainability of its technology.

“Of course, I really like the GreenEarth solvent, but besides that, just for their marketing alone
has made it a worthwhile investment for me. We’ve put up a lot of GreenEarth posters and that has
helped my image.”

His image isn’t the only thing on the rise; business volume since the renovations has also
increased, which is a good indication that he made a wise choice with a complete Cinderella-esque
makeover of the Hartsdale location. “Since we’ve opened, we have steadily grown our sales,” he said.
“I believe it’s going to grow continuously.”

Learn more at

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Coats For Connecticut Keeps 16,000 Warm

Tue, 02/03/2015 - 10:31

By Community Contributor SUSAN DANIELS About this post


January 29, 2015, 12:35 PM

Middletown, CT — The sixth annual COATS FOR CONNECTICUT campaign proved to be yet another avalanche of generosity and community with 16,000 gently-used coats being collected, cleaned and delivered to those in need throughout the winter months. From November 7 through January 3, the general public was asked to drop off gently-used winter coats for all ages at any of Best Cleaners’ 11 locations for free cleaning and weekly delivery to Salvation Army centers and shelters in the greater Hartford, Middletown, Meriden, Bristol and New Britain areas. This year additional deliveries were also made to Salvation Army Centers in Bridgeport, New Haven, New London and Waterbury, with the total number of coats collected increasing by 14% over last year’s record breaking number of 14,000, mostly due to the campaign’s media partners, Eyewitness News Channel 3, The River 105.9, YZ 92.5 and Young’s Printing, turning up the volume on getting the word out in a big way.

“To be honest, I was thinking we would be happy to hit last year’s 14,000 total again, given how successful that campaign with having tripled the previous year’s total,” stated Shawn McCann, President of Best Cleaners and organizer of COATS FOR CONNECTCIUT, “So 16,000 is a great accomplishment, although not a great surprise knowing how folks in Connecticut rally to help one another throughout the year. The campaign’s success is a direct result of that collaborative spirit and the hard work and commitment of our campaign partners.”

In addition to individual donations, many businesses, schools and other organization held their own collection and then dropped off the items at the nearest Best location or arranged for Best to pick up, making it easy and convenient for more people in more communities to participate. People can donate freely without having to incur the expense or time to have items cleaned. Best uses its everyday process, the environmentally-friendly GreenEarth drycleaning method and its free delivery service, greatly reducing the Salvation Army’s staff time for taking in and distributing the donations. The value of the donated drycleaning services total $210,000.

Best Cleaners has locations in Berlin, Bristol, Canton, Farmington, Glastonbury, Middletown, North Haven, Plainville, Rocky Hill, and Windsor and also offers home delivery and pickup in those areas as well as the shoreline communities. For more information on the COATS FOR CONNECTICT clothing drive go to; for more on Best Cleaners go to; and for more on the Salvation Army of Connecticut, go to

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Jeeves joint venture launches operations in Doha

Mon, 12/22/2014 - 16:07

MANAMA, 4 days ago

Jeeves of Belgravia, a London-based garment care company offering dry cleaning and laundry services, has opened its operations in Doha, Qatar.

The company is capitalising on the growing local and regional demand for world-class dry cleaning and laundry services, said a report in the Gulf Daily News (GDN), our sister publication.

The flagship operation is brought to Qatar through a joint venture between Jeeves of Belgravia Bahrain along with Doha-based Al Fardan Hospitality Group.

“Jeeves’ operations in Doha mark our presence in the local and regional markets where demand for garment care is high,” Jeeves in Qatar general manager Tim Grice said.

“We will provide requisite skills, equipment and facilities to extend the best possible garment care.

“Jeeves of Belgravia, which is known for its close personal attention to details, has mastered the techniques for such care.

“With our expertise, we will be able to provide unrivalled services to our discerning clients,” he added.

“Demographically, Qatar is one of the world’s highest earning countries from a per capita perspective and is a preferred destination for designer brands,” Jeeves of Belgravia Bahrain chairman and owner Ahmed Al Khan said.

“This in turn leaves a gap in the high end garment care service provider,”he said.

“We strongly believe that Jeeves will fill that gap, having being ranked as one of the world’s finest dry cleaners,” Mr Al Khan added.

Jeeves Bahrain is also the territory owner for Qatar, Saudi Arabia, and Lebanon.

“In 2010, we built a state-of-the-art facility in Bahrain with the support of Bahrain Development Bank and Tamkeen, which in turn enabled us to make Bahrain the regional headquarters and training grounds for all the territories,” Al Khan said.

“We have been able to offer clients unrivalled services and we are sure that the service will be in line with clientele needs and expectation in Doha.

“Jeeves UK has provided Jeeves Bahrain unparalleled support and training, making us confident that Doha operations portray a centre of excellence in garment care,” he added.

Jeeves of Belgravia’s central processing unit will be situated in the St Regis Hotel in the West Beach area of Doha where clients can now enjoy the finest standards of dry cleaning and laundry services.

With branches of Jeeves operation already established in Bahrain, Hong Kong, Jakarta, Macau, Kuala Lumpur, Singapore, New York, Manila and London, standardisation of excellence in garment care has been proven across the globe ranking Jeeves as the world’s leading dry cleaner. – TradeArabia News Service

Courtesy of TradeArabia News Service.

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