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The Environmental Magazine Runs Story On Eco-friendly Dry Cleaning Options

Wed, 01/02/2019 - 14:23
Eco-Friendly Dry Cleaners Use Liquid Silicone, Liquid CO2But 80% of Industry Still Using Toxic “Perc” (Perchloroethylene) Dear EarthTalk: Is so-called eco-friendly dry cleaning a reality?

–Jane Krause, Garden City, NJ

Although some greener alternatives exist, most dry cleaners still use perchloroethylene (“perc” for short), a petroleum-based solvent that can be hazardous to the human central nervous system, with exposure causing headaches, nausea, dizziness and memory problems for some people.

eco-friendly dry cleaningPerc’s constituent components—phosgene, vinyl chloride, carbon tetrachloride and trichloroacetic acid (TCA)—have also been linked to a range of other health issues, including liver and kidney malfunction, reproductive abnormalities and even cancer. The U.S. Environmental Protection Agency (EPA) regulates perc under the Toxic Substances Control Act, the Clean Water Act and the Safe Drinking Water Act.

Luckily for consumers, safer alternatives to perc for dry cleaning are available. The most common comes from a company called GreenEarth Cleaning, whose products and process form the backbone of a large network of independent “green” dry cleaners across the United States. GreenEarth’s process uses biodegradable liquid silicone—essentially liquified sand—in place of petrochemicals. Since liquid silicone is chemically inert, it doesn’t chemically react with fabric fibers, and is safe to use on delicate garments—beads, lace, silk, cashmere—and won’t cause shrinkage.

And perhaps best of all, it breaks down into natural elements (sand, water and carbon dioxide) that are safe for air, water, soil and people. In fact, liquid silicone is so safe that it is often a base ingredient in many everyday shampoos, conditioners and lotions that we put right onto our skin with no ill effects.

From its humble beginnings in a lab back in 1998, GreenEarth’s system is now used by some 6,000 dry cleaners globally. You can find one near you via a zip code search on the company’s website.

Another green alternative to dry cleaning is so-called professional wet cleaning, whereby fabric is laundered in a computer-controlled washer and dryer that uses water along with specialized soaps and conditioners instead of solvent—and spins its contents much more slowly than a typical home washing machine. The result is that it’s much gentler on fragile clothing.

Yet another eco-friendly choice is liquid carbon dioxide (CO2) cleaning, which uses pressurized CO2 in combination with other gentle cleaning agents to dissolve dirt, fats and oils in clothing instead of perc.

One often-overlooked option is simply to hand-wash delicate clothes and fabrics in Woolite or some other non-toxic detergent, and then hang them to dry. If you need your hand-washed clothes to have a finished pressed look, you can take them to a standard cleaner for pressing only.

Despite the existence of greener alternatives, four out of five dry cleaners still use perc. Consumers should beware of dry cleaners that advertise their process as organic, given that perc can be considered organic because its petroleum-based chemicals do come out of the ground. If you aren’t sure about that neighborhood dry cleaner, ask them a few questions to find out what makes them consider themselves green. Just because they might recycle hangers or plastic bags doesn’t get them off the hook as polluters if they use perc or other hazardous substances or processes.

See article here. 

The post The Environmental Magazine Runs Story On Eco-friendly Dry Cleaning Options appeared first on GreenEarth Cleaning.

Happy New Year to the GreenEarth Family and Friends!

Thu, 12/20/2018 - 09:44

The GreenEarth Network of Affiliates is often and rightfully referred to as an extended family vocally proud of its status as the successful environmental leaders in this industry.

While most see business as a competitive environment, the culture of GreenEarth Cleaning has always been collaborative, with the worldwide network of Affiliates continually sharing their experiences, ideas and challenges with one another and the GreenEarth Cleaning team.

The ongoing support and input from so many has been a huge benefit as it helps keep the focus on providing the most successful tools and resources as they evolve, so this family is always ahead of the fragmented pack, with a skilled  team behind them constantly advancing new ideas and advocating for future success through sustainability.

The marketing and technical teams currently at work supporting the GreenEarth family are seen in this industry as unequaled in their skill and commitment providing what it takes to grow a business.

The ongoing growth and successes of the GreenEarth family, while so many others have faded away, speaks to the overall recognition of the established value this partnership offers, not just to its members but to an expanded list including customers, employees, landlords, regulators, garment manufacturers and of course our environment.

As we all look ahead, the future of GreenEarth Cleaning continues to be bright and robust.

Cheers… and may this New Year 2019 continue to be joyous and prosperous for us all!

By: Joe Blaha

The post Happy New Year to the GreenEarth Family and Friends! appeared first on GreenEarth Cleaning.

OXXO Care Cleaners Midtown Miami Celebrates 10th Anniversary and Expansion to MIMO District

Mon, 12/10/2018 - 14:06

Amidst Midtown’s Boom, OXXO Expands in Area Almost Overnight

Miami, FL, December 11, 2018 — OXXO Care Cleaners®, the leading environmentally friendly garment cleaning franchise, is celebrating 10 years at Midtown Miami. In celebration, OXXO Midtown, located at 3451 NE 1st Ave in Miami, will be offering a special 50 percent off discount for new clients, and 20 percent off for those who provide new client referrals, from December 11-14th. The nearby MIMO store, located at 6630 Biscayne Boulevard, has expanded rapidly and is celebrating with the same discounts.


OXXO Midtown’s Storefront located at 3451 NE 1st Ave in Miami.

“Over the last ten years, we have grown with the area. We are right in the middle of Midtown and the Design district, two areas that have experienced a rapid transformation into Miami’s most desirable neighborhoods   I am proud to serve the residents of Midtown. There is so much excitement here, and the people make us who we are. We serve the community with our attention to detail and reliability in our cleaning services,” states OXXO Midtown store owner Gianni Ianelli.


OXXO Midtown’s Storefront located at 3451 NE 1st Ave in Miami.

Midtown Miami has grown rapidly, and is home to luxury apartment living, a variety of diverse restaurants, and shopping from national stores such as Target to an outdoor shopping mall which mimics New York’s SOHO scene.  In recent years, businesses such as marketing agencies and interior décor studios have made Midtown their home.

New office and residential buildings have sprouted and others are in the pipeline. The area offers a unique urban living experience and an inspired work environment unlike anything else available on the South Florida market.


OXXO’s ATM Pick Up and Drop Off

 “The Midtown location has expanded almost overnight. We feel fortunate to be able to provide ourselves to yet another Miami location. New and current midtown locals can now feel confident that their cleaning service needs can be kept in good hands. They appreciate our “We Care” philosophy along with GreenEarth technologies and modern equipment that helps make this cleaning service more convenient without losing any quality,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

OXXO’s nearby MIMO store, located at 6630 Biscayne Boulevard in Miami, FL 33138, has been open for just over a year, and is located five minutes from the MiMo District along Biscayne Boulevard. This area is host to many art galleries, shops and restaurants.  Just in front of the store is a new Green Market, and several very important neighborhoods including Palm Bay, Nirvana; Belle Meade and Bay Point.

Store Owner Gian Franco Ciccione says, “We have seen an increase in environmentally conscious customers, who value and appreciate OXXO’s ecological friendliness,We Care Philosophy, and modern offering. We are located along Biscayne Bay, and there are many residents of nearby homes that use our services, free delivery and 24// ATM. They also appreciate our competitive pricing!,” said Gian Franco.


OXXO MIMO Storefront located at 6630 Biscayne Boulevard

As the area grows, OXXO is dedicated to serving the people of Midtown and MIMO. What clients in this epicenter, exotic area of Miami get from OXXO is customer service, quality, convenience and it’s all ecofriendly.. These clients are on-the-go, which requires convenience from a cleaning service. OXXO provides free delivery or their ATM 24/7 drop off and pick up, for customers looking for consistency, quickness, and quality.


OXXO MIMO Storefront located at 6630 Biscayne Boulevard

The post OXXO Care Cleaners Midtown Miami Celebrates 10th Anniversary and Expansion to MIMO District appeared first on GreenEarth Cleaning.

Save the Ocean Through Art

Wed, 12/05/2018 - 12:26
save the ocean

I’m usually stuffing my face with turkey and mashed potatoes, then watching football while I lie on the couch in a food coma during Thanksgiving, but this year I had the pleasure of experiencing a bit of Portuguese culture over the extended break. And what an interesting and thought-provoking culture it is! The city of Lisbon is riddled with artists and storytellers, all sharing the tragic memories of their past and warning of future catastrophes we can all see slowly occurring right before our eyes. A cry to save the ocean was loud and clear at the Museum of Art, Architecture, & Technology (MAAT).

As attendees to MAAT enter the breathtaking, futuristic building, the installation that immediately grabs their undivided attention is titled “Over Flow,” a work created by Japanese artist Tadashi Kawamata.

Most spectators’ initial thought is undoubtedly “Why is there a pile of garbage in the art museum?” But as those onlookers continue to gaze upon the installation, they start to recognize its intricate placement and repetitive nuances. Rounding the corner, down the ramp, beneath the net of garbage, the shadows create an underwater-like environment; sunken boats rest on the lower level, below a net of rubbish and unacceptable truth. One immediately realizes the powerful message behind the work.

Kawamata worked in collaboration for over a year with a large network of local organizations and volunteers, gathering trash from around the beaches of Lisbon and assembling the piece of art square by square in a strategically thought-out pattern, to help create this awe-inspiring, truly immersive installation.

“Over Flow” raises awareness to an ongoing problem, which could result in catastrophe. The only thing I could think while standing engulfed in the artist-created seascape of garbage was “We can do better; we have to do better.” I think Kawamata accomplished his mission.

By Aaron Newport

The post Save the Ocean Through Art appeared first on GreenEarth Cleaning.

Relating To Retailers 2018

Mon, 11/19/2018 - 13:02

Throughout 2018, GreenEarth has seen its most successful year to date, when it comes to building relationships with garment retailers and manufacturers.

There have been more labels with with our logo than ever before, but we are now starting to see our branding and messaging appear on instore leaflets, hang tags, websites and packaging. And not only is GreenEarth being adopted by more brands, they are positioning OUR logo on more product within their ranges.

The key to achieving this is continued engagement with Retailer and Manufacturers.

So far this year, there have been 21 Technical Visits to Johnson Cleaners Specialist Centre in Rugby, U.K. In addition, we have hosted a Technical visit at Jeeves of Belgravia in London, 3 webinars and held our own event in London.

There have been 130 delegates on the Technical Visits to Rugby, across 25 companies – These include high end retailers through to online fast fashion.

There have been 10 approved care labels in 2018 so far, 7 of which are from brand new recommending retailers.  The same label is often used in many products for the same brand, just changing the style code. So, the consumer is becoming more aware of our brand.

This is something GreenEarth aims to build on in 2019 because GreenEarth IS what all the best labels are wearing!

If you are a manufacturer or retailer and would like to find out more about our events, please visit our Events Page.

By: Garry Knox

The post Relating To Retailers 2018 appeared first on GreenEarth Cleaning.

OXXO Care Cleaners® To Open in Downtown Miami

Wed, 11/07/2018 - 14:14

“Experiential Dry Cleaning” reaches the cities professionals beyond Brickell

Miami, FL, November 6, 2018— OXXO Care Cleaners® , the leading environmentally friendly garment cleaning franchise, announced today that they will be opening their newest store  located at 243 NE Third Avenue, FL 33132 in Downtown Miami, FL, on December 1 st , 2018. This ideal location is a half block from the American Airlines Arena and just steps from the Holiday Inn.

“Our Brickell location is booming so it was logical to continue to cater to the similar downtown market. Miami professonals truly value our “We Care” philosophy coupled with innovative equipment, quality and use of GreenEarth. This market particularly appreciates the 24/7 ATM drop off and pick up as well as our at home delivery service. We are proud to have made OXXO Care Cleaners a staple in South Florida, OXXO’s home, and growing in many cities across America, ” said Salomon Mishaan , CEO of OXXO Care Cleaners.

OXXO will be the only dry cleaner in Downtown Miami that offers operational transparency, speed, quality, and ATM-style convenience. OXXO stores have same-day service available when ordered before 11:00 AM, or the next day if made after 2:00 PM. Jose Guillermo Leon Castellano, Downtown store owner, said: “We are so excited about opening Downtown. We saw a need for a new cleaning service –  there were no other dry cleaners in downtown like ours and in fact, only two traditional ones. Our Brickell sales results have been impressive and we are confident its because Miami’s professionals appreciate our unique offering and free delivery. Within the downtown, we are also targeting executives at offices and condos.”

Jose Guillermo’s family owns three other successful OXXO franchises in Coral Gables, Palmetto, and Brickell, and he is the visionary for the downtown project. His storefronts are the only 5 star dry cleaners in their areas on Google. Now, the Downtown Miami residents that have demanding and busy schedules, will enjoy the most modern and innovative dry cleaning service right in their backyard.

Jose Guillermo, proud owner of the Palmetto OXXO which borders Pinecrest, emphasizes how important knowing  his customers is and says, “My strategy for Pinecrest is very personalized – my team actually goes door to door to explain OXXO’s benefits. People love learning about our unique brand.” OXXO Miami customers are drawn to the unique combination of services offered—24/7 ATM pick up/drop off, boutique-style setting, mobile payment app, use of GreenEarth, and on-premises hand ironing. “People truly like the familiarity of OXXO franchisee
owners and the high-end dry cleaning experience. We’re very excited about amplifying our services in downtown,” said Jose Guillermo.

Miami has also launched recent environmental initiatives, coinciding with OXXO’s mission of providing GreenEarth technology and solvents and Top Terra the most environmentally frendlly detergent. The GreenEarth Cleaning process uses liquid silicone in place of petrochemicals. Liquid silicone is a base ingredient in many

everyday shampoos, conditioners and lotions, and is safe in contact with human skin. Top Terra produced with renewable components, elaborated from an ingredient derived from palm oil instead of fossil fuels and will be the only one of its kind in the U.S. OXXO CEO Salomon Mishaan concluded: “We are confident that the personalized service and experience we will offer at Downtown Miami will continue to drive loyalty for our brand throughout the region. We are enthusiastic for Downtown Miami residents to experience and embrace all the things we love about OXXO.”

The post OXXO Care Cleaners® To Open in Downtown Miami appeared first on GreenEarth Cleaning.

Colvin Cleaners Gives Back In A Big Way

Thu, 11/01/2018 - 15:40
Due to overwhelming need for coats, Colvin Cleaners changes location for first distribution ree distribution of coats Saturday, Nov. 3, at Kenmore Knights of Columbus Due to an overwhelming outpouring of families in need of coats and winter items at the Colvin Cleaners warehouse last year, the company has moved this Saturday’s first free distribution to the Knights of Columbus Hall, 1530 Kenmore Ave., between Elmwood and Delaware Avenues in North Buffalo. It will run from 9 a.m.-1 p.m. One coat per person will be distributed. If children are not with adults, adult needs the children’s id numbers. The 23rd annual “Coats 4 Kids” program, supported by The Allstate Foundation and Fidelis Care, began its collection of winter items on Oct. 1. Donations can be made at Colvin Cleaners: 2375 Elmwood Ave., Kenmore; Allstate Insurance agencies; and Fidelis Care. For a complete listing and addresses of all locations, visit A record 6,077 coats were donated to “Coats 4 Kids” at its live drive with WIVB-TV last week. “From the phone calls our team at Colvin Cleaners has been receiving this month, we are planning for many families in need to attend our distribution on Saturday. The Knights of Columbus hall gives us much more room to display the coats by size and tables with the hats, gloves and scarves,” said Paul A. Billoni, president and CEO of the family-owned Colvin Cleaners. “Our goal at each of the distributions is to make the families and children feel as welcome as possible and to give them enough room and time to select that perfect coat to keep them warm this summer.” With the support of The Allstate Foundation and Fidelis Care, there are now more than 50 donation locations throughout Western New York, making it convenient for everyone to go through their closets and donate gently used or new winter coats, jackets, gloves, hats and scarves for toddlers to young adults for families in need this winter season. “Every year our goal remains the same: The ability to provide coats to all families who otherwise could not afford them. We all know how cold it gets here in WNY, so we need to make sure everyone can stay warm,” Billoni added. Over the past 23 years, Colvin Cleaners has collected, cleaned, sorted and distributed, for free, more than 80,000 coats to children in need throughout Western New York. Last year, a record 13,350 coats were distributed. Billoni said he continues to see the need increasing. “I am confident our generous neighbors throughout WNY will come through again for this much-needed drive,” he said. “For us, it is all worthwhile when families come in and go through the racks of coats or pick out a pair of gloves that will keep them warm this winter. When they smile or say ‘Thank you,’ it puts tears in your eyes.” Phil Billoni founded Colvin Cleaners more than 80 years ago. His brothers, Tony and Santo, worked in the business for more than 50 years. Tony’s son, Paul, has worked there for 42 years. His son, Christopher, is vice president and a third-generation member of the family business. Colvin Cleaners is the only area drycleaners to use the environmentally friendly Green Earth cleaning solution. For more information, visit Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit As a mission-driven health plan, Fidelis Care offers quality, affordable coverage for children and adults of all ages and at all stages of life, including products available through NY State of Health: The Official Health Plan Marketplace. With more than 1.6 million members statewide, Fidelis Care was founded on the belief that all New Yorkers should have access to affordable, quality health insurance. For more information, call Fidelis Care at 1-888-FIDELIS (1-888-343-3547) or visit The “Coats 4 Kids” distribution dates are:
  • Nov. 3: 9 a.m. to 1 p.m., Knights of Columbus, 1530 Kenmore Ave., Buffalo
  • Nov. 17: 9 a.m. to 1 p.m., True Bethel Baptist Church, 907 E. Ferry St., Buffalo
  • Dec. 1: 9 a.m. to 1 p.m., Lake Erie Italian Club, 3200 South Park Ave., Lackawanna


See original article here.

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GreenEarth Affiliates Keep the Environment as Spiffy as the Clothes.

Fri, 10/19/2018 - 10:42
At Vapor Sudden Service Cleaners, a change in focus helps keep the environment as spiffy as the clothes.

Duke Quinones, owner of Vapor Sudden Service Cleaners in Monterey, has been in the laundering business his whole life. He bought the business from his father 45 years ago – Quinones was 32 at the time – and has seen the industry continue to evolve.

“Over 90 percent of clothes purchased in the United States are made overseas now,” Quinones says.

The challenge with that, he says, is that the fabrics are often not tested for dye loss or shrinkage.

That means cleaners have to figure out those variables for themselves, and that often means having to do spot tests for dye loss so they don’t ruin a garment.

“The downside of the industry is that it’s become tough,” he says. “I have a table that every day we put questionable garments on.”

An upside, though, is the development of environmentally friendly dry cleaning solvents, and in that, Quinones was a pioneer: About 18 years ago, when he moved the business from its old Del Monte Avenue spot to its current location on 10th Street near the Naval Postgraduate School, Quinones took a leap.

He decided to invest in a GreenEarth dry cleaning system – which utilizes liquid silicone (in essence, liquid sand) – that at the time was a brand new technology.

“When we went to GreenEarth, we were 10th in the world to start using it, and we were only the one in the state of California at that time,” Quinones says. “It was a big risk – it wasn’t proven yet.”

Watching the operation at Vapor on a recent afternoon, the cleaning area is abuzz with employees using machines to press shirts, pants and when requested, adding creases. Garments move through processes with seamless efficiency.

Whenever there is a questionable garment – one where it’s unclear how it should be treated – it’s put on a table for Quinones to inspect it.

Quinones, who runs the business with his wife, Patt, and son, Greg, says part of his business’ success can be attributed to the experience of their employees, some of whom have been there for 25 years.

“Most of the employees here are really good at what they do,” Quinones says. “It’s about treating people like you want to be treated. Customers, and employees, too.”

Quinones, who is now 76, says it’s likely his son will one day take over the business, but he has no plans to retire anytime soon.

“It’s a purpose,” he says. “For me, it’s not work anymore. It’s in my blood, and I enjoy making customers happy, and I enjoy challenges.”

See full article here.

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GreenEarth Affiliate OXXO continues to Flourish in Central Fla.

Mon, 10/15/2018 - 15:54
Boom and bloom for drycleaning franchise in Central Fla.

HOLLYWOOD, Fla. — Calling itself the “friendly garment cleaning franchise founded on the ‘We Care’ philosophy,” OXXO Care Cleaners has bloomed in the Orlando, Fla., area with three recent franchise store locations popping up, and a fourth on the way, it reports.

The franchise writes that, “Orlando customers love the unique combination of services offered — 24/7 ATM pickup/drop off, boutique-style setting, mobile payment app, use of GreenEarth® Cleaning, and on-premises hand ironing,” it notes.

The company’s Orlando-area expansion comes amid the metro area’s booming growth and popularity, the company says. For the last four years, it relates, the area has undergone a profound economic transformation, from its airport expansion to the luxury residential boom downtown.

“We are confident that the personalized service and experience offered at our Orlando locations will continue to drive loyalty for our brand throughout the region,” notes Salomon Mishaan, CEO.

Guillermo Gallegos, owner of the firm’s Clermont store location, near Orlando, brings business experience from the manufacturing and industrial sectors. He most recently owned a Home Depot-style store in Venezuela. His store serves the city’s northwest region.

“I fell in love with OXXO’s innovation as soon as I moved to Florida,” says Gallegos. “I actually became OXXO’s representative for all of Central and Northern Florida and am proud to own the Clermont store today.”

Also, the franchise will expand again, it notes, at the end of this year with the planned opening of another store, this time in Winter Park, another nearby suburb, to be run by franchisee Reny Balsa.

“Balsa, a food industry professional from Venezuela, knows how to cater to consumers who need fast, friendly, and convenient service,” the firm says, adding that, “In Venezuela, Reny’s family owns the food company that services Grupo Polar’s cafeterias.”

“When I decided to come to the U.S.,” relates Balsa, “I identified Orlando as the perfect city in which to live and own a business, because it truly reflects the ‘American Dream’ – from Disney, where all dreams come trueto the city’s fast-growing STEM sector, which means Science, Technology, Engineering, and Math.”

Balsa feels that the city reflects the “anything is possible” mindset, as he calls it, “combining innovation and technology with a modern service that people today really need. People truly like the luxury drycleaning experience,” Balsa points out, and adds, “we’re very excited,” about the franchise opening its fourth area store.

Read full story here. 

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GreenEarth Affiliate Doing It Right in Maine

Mon, 10/15/2018 - 15:52
Not just cleaning clothes, creating fun environment

CHICAGO — If you live in Maine, you might be a customer of Pratt Abbott Garment Care, the state’s largest provider of drycleaning, vended laundry and linen/uniform rental services.

“One of the reasons we have all three business sectors is to provide volume to afford a management infrastructure which allows our employees growth opportunities,” says David Machesney, who, along with his father Jim, purchased the company in 1991.

The other, he maintains, is because providing “everything clean” simplifies life for customers.

The firm umbrellas 12 drycleaning facilities, eight vended laundries, and a 50,000-square-foot linen and uniform rental plant. By design, multiple revenue streams feed the Pratt Abbott enterprise.

“Co-mingling,” he adds, “also allows us to run fully attended laundries and offset some of the labor cost from drycleaning revenue.”

Thus, the vended laundries tend to make the drycleaning stores more profitable, and vice versa. Even better? The pairing creates “one-stop-shop” customer convenience. That’s important, according to Machesney, because Pratt Abbott “is in the business of selling time.”

Uniform and linen rental, the most profitable of the firm’s business sectors, began in the 1970s, but only recently ballooned into super-performer status.

Making up a robust 58% of total company revenue, the uniform and linen service provides pickup and delivery of cleaned and leased garments and linens. During the last 12 months, it has realized double-digit growth, according to Machesney. Thanks to the new plant’s size and equipment mix, he expects that growth rate to continue for the next two to five years.

Committed to improvement, Machesney ensures his drycleaning locations, plants, and vended laundries operate at peak performance. He reinvests for big returns.

“We continuously improve all our processes to provide innovative services that increase satisfaction, quality and value for our customers, and create profitable growth for our company,” he says.

During the last decade, for example, he’s renovated several vended laundries, which resulted in a per-store revenue bump of 10-30% and utility cost savings of 50%. “We like to diversify our assets and control our destiny,” he notes, “so in addition to having the three different segments of garment care industry, we invest in commercial real estate to control our locations and further diversify our assets.

“We absolutely want to continue to grow and solidify our market,” Machesney says. “If you can do something you like and be profitable along the way, that’s the ticket.”

Machesney is ever on the hunt for new opportunities. His most recent development is new Express Laundry Centers in North Windham and Yarmouth, Maine.


It’s a journey, according to Machesney. “I didn’t look to get into the business to clean clothes. I wanted to run a business and I knew we needed enough size and infrastructure to do it right. I have 160 employees and five direct reports, and we try to make it a fun environment.”

Grateful for the company’s success, Machesney and his team make a point to give back. “We are active volunteers of Junior Achievement,” he points out.

Additionally, Pratt Abbott cleans 40,000 Coats for Kids each year and supports Camp Susan Curtis summer camp for underprivileged kids. “These kids are in tough situations and summer camp gives them a chance to breathe and plan for their future,” says Machesney. “It helps them break the cycle of poverty.”

Full article here

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GreenEarth Affiliate Making Noise in Bloomsburg, PA

Thu, 10/11/2018 - 10:25
The New Owners Of Bloomsburg Dry Cleaner Make Going Greener A Priority

(story by

The new owners of a Bloomsburg dry cleaner have chosen to change the previous direction of Lapels Dry Cleaning and are making it more environmentally friendly by using a material like sand to clean clothes, rather than chemicals.

A pair of Berwick lawyers, Travis Petty and Nick Lutz, along with friends Angelo and Denise Venditti, purchased Lapels Dry Cleaning back in June. Petty said it was a fairly easy call to switch from chemicals to liquid silicone saying “we view it as not only as an investment in the community, but also in the Earth. If we don’t look at these sustainability issues now, we’re going to have a lot of problems.”

In September, officials with Green Earth Cleaning were at the store on Route 11 by, Dunkin Donuts, changing over the cleaning system to the greener option.

Green Earth Cleaning’s technical sales representative said the new liquid silicone cleaner lifts stains, oil and dirt from clothing, without using chemicals. One traditional dry-cleaning chemical, tetrachloroethylene, is considered a carcinogen by the Environmental Protection Agency.

With the new system, what’s left after the dry cleaning process is a putty-like clay or dirt that can be safely deposited back into the soil.

David Grippi, vice president of operations for Lapels, said his newer locations all use the Green Earth process, and other locations are being encouraged to switch over. “I know one of our locations that used it as pond soil, and another planted a tree in it,” he said of the clay leftovers.

Petty said Lapels now has a staff of seven that’s overseen by manager Megan Kiliti.

Lapels Dry Cleaning is hoping to add staff as the business grows and possibly expand into other markets, according to Petty.

See article here.

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Tips from a GreenEarth Affiliate on Caring for Delicate Garments

Thu, 09/27/2018 - 11:19
caring for delicate garmentsGive YOUR wedding gown the Meghan sparkle! As the duchess’ dress goes on display, Prince Charles’ dry cleaners reveal how you can keep YOUR nuptial garment in perfect pristine condition
  • Jeeves, a dry cleaning service that has worked for Prince Charles and his family for three decades, told Femail how to clean a wedding dress such as Meghan’s
  • While it isn’t officially known who cleaned Meghan’s custom Givenchy gown, the luxury dry cleaning service had plenty of tips on how to care for delicate pieces
  • A wedding dress should be inspected before the fabric is cleaned; experts will typically deconstruct elaborate gowns to clean various pieces separately
  • They spot-clean obvious stains and soap the hemline, which has often trailed on the ground, before putting the dress through a gentle cleaning program
  • At home, it is best to store a wedding gown away from direct sunlight and to protect it from humidity as well as moths

Preserving a wedding gown can be a tricky task — particularly when said wedding gown is as delicate as Meghan Markle‘s.

Jeeves, a ‘formal dry cleaning service’ that holds a Royal Warrant and has worked for Prince Charles and his family for three decades, told FEMAIL how to clean a wedding dress such as the duchess’, which is set to go on display for the public in October at Windsor Castle.

While it isn’t officially known who cleaned Meghan’s custom Givenchy gown, the luxury dry cleaning service, which has stores in London and New York, had plenty of tips to share on how to care for a dress like hers, from the moment the bride slips it off at the end of her wedding day to when it returns to her wardrobe for years to come.



First, experts will thoroughly inspect the gown to familiarize themselves with its design and figure out how best to clean it.

‘Some gowns include instructions for cleaning (though we wouldn’t always follow these) but generally bespoke or couture gowns do not include instructions,’ the Jeeves expert told Femail.

‘We start by analyzing the fabric, trims, embellishments and the materials that provide structure and support to the gown.

‘This inspection process allows us to ascertain which elements of the dress need to be removed before we can start to clean the actual fabric. If the gown has any damage — rips or tears that could potentially be worsened in the cleaning process — we will repair them at this point.’



Experts then take photos of the dress in order to keep images of what it looked like before it was cleaning.

Next, they remove any elements of the dress that could be easily damaged.

‘In most cases, this step will require us to remove beading and jewels,’ the expert said.

‘Often, the next step will be to deconstruct the dress into sections — for example the bodice and the skirt. We do this because we use different cleaning techniques to clean different sections of the gown.’



Once the gown has been taken apart, experts will begin by spot-cleaning the dress to remove any obvious stains.

‘This process is used for localized marks or stains such as champagne spillages or make-up marks,’ the expert explained.

‘Once we have spot-cleaned the dress, we will “soap down” the hemline, which is often soiled where it has trailed along the floor. This spot-cleaning and soaping down helps to lift any marks and soiling before the next step.

‘If we are dry-cleaning a specific section of the dress, this section will then be placed in a protective bag before going into a machine for a special wedding gown cleaning program which is very gentle to avoid any damage.’

However, experts typically can’t dry-clean an entire gown and usually hand-clean large sections of the design that are too delicate to be placed in a machine.

‘Lace sections such as the veil are always hand-cleaned,’ the expert added. ‘This is a painstaking process that is only completed by our senior technicians as it takes years to learn and a veil can be easily ruined in the wrong hands.

‘Once the gown and veil have been dry-cleaned or hand-cleaned, we repeat the process (including spot-cleaning and soaping down) until we are confident that our client will be thrilled with the results.’


Once the gown is clean, it is ready to be put back together, beginning with the different sections of the dress.

That step is left to dressmakers and can several take days to complete.


After the dress has been fully reconstructed, experts use steam and other tools to remove any creases and return the gown to its original shape.

Any embellishments that were removed at the beginning of the cleaning process are then hand-sewn back onto the gown in their original places. That’s when the photos taken at the beginning of the operation come in handy, by helping experts put every detail back where it should be.


The final step of the process is to return to the freshly-cleaned gown to its owner.

‘Our clients can choose to have their gown returned to them in a breathable bridal gown carrier, which can be hung straight in their wardrobe,’ the expert said.

‘However, given that most of our clients will only wear their gown once, we think the better option is for us to return it to them in a breathable box, with each layer being lined with acid-free tissue.

‘You can imagine that these boxes can get to quite an impressive size if the dress has a long train or is constructed from dense fabric.’

The entire cleaning process can take four to six weeks depending on the design of the dress.


Caring for a wedding gown at home

Once a wedding dress has been painstakingly cleaned and restored, it’s essential to make sure it’s properly stored so that it retains its impeccable condition.

That includes protecting it from direct sunlight, humidity, and moths.

‘Moths love warmth and humidity and mold thrives in the same conditions so be sure to store your gown in a cool, dry place away from direct sunlight,’ the expert said.

‘Place anti-moth sachets nearby and refresh them once every few months to ensure it is protected against moths. We recommend Modelli or Acana as the best moth deterrents available. These can be purchased from many good dry cleaners or are available online.’

To those who would like to clean their wedding gown themselves rather than place it in the care of a specialized service, the expert said this is not recommended.

‘If you don’t believe us, ask your wedding gown designer or retailer,’ the expert added.

‘Given the complexity of the structure of a wedding gown and the embellishments that are often added to them, attempting to clean your gown yourself will more often than not end in disaster.’

Meghan has already been reunited with her own wedding gown, which is set to go on display on October 26 until January 6.

The duchess can be seen in a new documentary called Queen of the World seeing her dress and veil for the first time since her nuptials in May, in a visibly emotional moment.

The first part of the documentary aired on Tuesday in the UK, and the movie is scheduled to premiere on HBO on October 1 for US viewers.

Read full article here. 

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OXXO Care Cleaners® Rolls Out Franchise Business Conversion Program

Thu, 09/27/2018 - 10:10

Hollywood, FL, September 26, 2018— OXXO Care Cleaners® is bringing its innovative, GreenEarth® technologies to traditional mom and pop dry cleaners across the U.S. through their new Business Conversion Initiative. Conversions involve the replacement of contaminating chemicals, old-fashioned steam boilers, steam presses, and other outdated dry-cleaning equipment used by most American dry cleaners today with OXXO’s automated, fully electric equipment, such as the OXXO European Style Shirt Mannequin and ATM-style Drop Off and Pick Up Conveyor. Technology, storefronts and branding are completely revamped during the conversion process.

“Today, we announce OXXO’s support to improve dry cleaners and the environment in all of the communities in which we operate and in new communities throughout the country. During each process, everything old fashioned is gutted out and replaced with the same equipment a new franchise unit would have. Traditional store owners appreciate the benefits of OXXO’s 24/7-services coupled with the use of GreenEarth® products, innovative technologies, fully independent electric and automated equipment, European-style hand ironing quality for their customers,” said Salomon Mishaan, CEO of the OXXO Franchise.

One franchisee spearheaded the program by successfully converting his fourth Plant store into an OXXO. He is now currently finishing off the plant conversion in Doral, Florida. “During the conversion, the goal is to maintain the original customer base, and, in this case, we have actually grown the customer base because clients are seeing the change for the better take place. Stores can remain open throughout the process. Our goal is to convert cleaners across the country with a concentration in the Northeast, Central Florida, Texas, and Georgia. If a potential owner is in a region where there are no OXXO’s yet, we will build a plant to support it in their area, which is one of our program’s many incentives,” explains Mishaan.


OXXO Doral (5241 NW 87th Ave, Doral, FL 33178) Storefront serving a nearby Traditional Plant Conversion

Traditional dry cleaners are taking notice of customers buying into the OXXO brand. OXXO has become known for being the most innovative dry-cleaning franchise in the United States today. A converted cleaner will benefit from the well-known OXXO brand and the support given during and after the conversion process, which encompasses training and all the same franchise benefits that a new store owner would have.



Doral OXXO ATM Pick Up and Drop Off

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It’s tailgating time! But can we keep it green?

Thu, 09/20/2018 - 14:07


Tailgating is one of America’s favorite pastimes and rightfully so! Tailgating brings communities together, encourages outdoor activity, and it’s just plain fun. There is one draw back, however; some of our tailgating traditions are simply horrible for the environment. Not to fret, there are steps tailgaters can take which will allow for full enjoyment of those weekend parking lot shenanigans, yet still honor dedication to a minimal carbon footprint. Follow these simple steps and achieve the ever so coveted Green Star Tailgater status.

Be like Aaron Rodgers, produce zero garbage

After every game, several thousand plastic cups, plates, utensils, etc., create a sea of trash.  Ditch the disposable products; it’s really not that hard. No one is asking anyone to pull out his or her finest china. Go and get some cheap, reusable, unbreakable dishes from literally ANY department store. Designate the set “tailgating supplies” and continue to use them every time a tailgating shindig comes up. It’ll save a lot of money in the long run too.

Recycle beer cans, like the Patriots recycle players

Of course it’s tough to avoid beer cans and/or bottles while tailgating. There will be beer; yes, there will be lots of beer. Save what must be thrown away in a trash bag and drop them off at the local recycling plant, or for most cities in the U.S., just leave it out near the sidewalk. Tailgaters can successfully party garbage free by using reusable products and recycling the rest. Challenge accepted?

Pick food choices carefully, like Richard Sherman picks passes!

Tailgaters have more sustainable food options than Kansas City Chiefs’ QB, Patrick Mahomes, has on Sunday. Purchase food in bulk to reduce the amount of packaging. Chip in with those tailgating accomplices–buy food in large quantities to save some green while going green. Make food from home, again using reusable containers for transporting–NO GARBAGE! Only buy food from stores sold in packaging that can be recycled, like paper. Root for the home team and buy local! Buying local supports the local economy and reduces emissions and packaging needed for transporting products from a greater distance. Lastly, propane is SO MUCH better than charcoal for grilling, is this really still a debate? Seriously, use propane.

Take Jerome Bettis

Take the bus! Reducing the number of vehicles on the road reduces congestion and air pollution, optimizing lung capacity, so fans can cheer on their team for all 4 quarters. Realizing, some tailgaters have a lot to carry with them, in which case, carpooling is another environmentally conscious option. Certainly the crew can optimize car space and minimize the number of cars.

Now go earn that Green Star Tailgater status!

By: Aaron Newport



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OXXO Care Cleaners Makes Its Mark in New Jersey

Tue, 09/11/2018 - 16:00

Fair Lawn and Short Hills, NJ, September 11, 2018— OXXO Care Cleaners® has paved the way for innovation as the first environmentally friendly garment cleaning franchise in the New Jersey metropolis to combine the use of GreenEarth® solvents on all dry clean garments, Top Terra ecological detergent for laundered garments,  hand ironing and 24/7 ATM-style service. New Jersey residents have recently shown an increasing interest in environmentally friendly practices. In fact, 65% of donations to Environment New Jersey, a citizen-based environmental advocacy project, were from citizens of New Jersey themselves. Today, OXXO announces the growth of its Fairlawn and Short Hills stores resulting from demand for OXXO’s 24/7-services coupled with the use of GreenEarth® products, innovative technologies, fully independent electric and automated equipment, and hand ironing for a detailed and beautiful look and comfortable feel.

Fair Lawn 8-1.jpg

OXXO’s ATM-Style Pick Up and Drop Off brings total convenience to Fair Lawn, New Jersey customers.

“OXXO was founded with our “WE CARE” philosophy and commitment and we apply it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

Traditional dry cleaners in the U.S. have not innovated their process for at least 50 years. Most still work with antiquated equipment like steam presses originally built for the garment industry and they burn the customer’s garments. They also work with Perchloroethylene, a very contaminating chemical that leaves a stench and fades the colors. “At OXXO, we work with fully electric and automated equipment and the safest cleaning solvent. Instead of using the industry standard method of steam pressing, all OXXO Care Cleaners® garments are hand-ironed to provide a detailed and beautiful look and comfortable feel. Traditional steam pressing uses fossil fuel powered industrial steam boilers and it actually shortens the lifespan of customers’ garments. In addition, all garments are automatically sorted to avoid mistakes in the delivery or losing garments. This avoids extra handling, where garments can fall off of hangers and get wrinkled,” added Mishaan.

Traditional cleaners are taking notice.  “We are actually in the process of converting a mom and pop dry cleaner to an OXXO Care Cleaners in New Jersey. Customers in New Jersey have truly embraced our modern and efficient dry cleaning service and we are excited to continue to grow here,” said Mishaan.

Fair Lawn 9.JPG

Facade of OXXO’s Fair Lawn store, located at 14-25 Plaza Rd, NJ 07410.

OXXO’s 24/7 service gives flexibility to customers with busy schedules. Many of OXXO’s New Jersey customers regularly use Fairlawn and Short Hills’ excellent pick-up and delivery services. OXXO’s Mobile App is popular among customers, which gives up-to-date information on the status of their orders. Terry K. Springfield said, “The cleaning is prompt and reliable. It’s ready when they say it will be. I’ve never had an issue with a missing garment.”

Fair Lawn 10.JPG

OXXO’s equipment is fully electric and automated, lending to its reputation as the country’s most innovative dry cleaner.

Salomon Mishaan, CEO of OXXO said, “We are thrilled with the results of our New Jersey stores. We encourage anyone interested in becoming a successful business owner to reach out directly to us. We can then refer them to OXXO franchisees who will provide a first-hand testimonial of the simplicity of our process and the assistance we offer to our network to make the franchise opening experience seamless.”

Since launching the franchise in 2002, OXXO Care Cleaners® has expanded to 60 locations worldwide with a strong presence throughout the Southeastern and Mid-Atlantic United States and Indonesia. 

OXXO Care Cleaners® has been awarding single and multi-unit opportunities in states across the Southeast, and Gulf and East Coast, including Texas, Georgia, New York, New Jersey and North Carolina, Boston, Chicago, Colorado, and abroad in South America and Indonesia.

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Entrance to the OXXO’s Short Hills store, located at 622 Morris Turnpike, NJ 07078.


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GreenEarth Network Makes The News In Singapore

Wed, 09/05/2018 - 11:29
Small Business Interview Series with For the Love of Laundry: Singapore’s Greenest Laundry Service For the Love of Laundry is a remarkable Singapore-based company. The business provides a top notch product that puts less of a strain on the natural and environment. We asked them some questions to find out what drives their business success and environmental mission.

Founded in 2011, For the Love of Laundry has made a point to offer high quality laundry services with minimal environmental impact. The business is 1 of 2 laundrettes in Singapore to use liquid silicone instead of perchloroethylene, a chemical that has been linked to cancer. By using liquid silicone, For the Love of Laundry is able to offer a laundry service that is both less damaging to its customers’ clothes and less harmful to the health of its employees and the environment. On top of that, the business incentivises customers to return plastic hangers for re-use by donating 5 cents per returned hanger to the Cambodian Children’s Fund, which is another indication that the business is committed to making a positive social impact. We interviewed For the Love of Laundry Learn to learn more about their journey to environmental and business success. Whether you are interested in environmentally sustainable businesses, social impact investing or even entrepreneurship, we believe there’s some interesting lessons you can take away from their story.

When, why and how did For the Love of Laundry begin its operations?

For the Love of Laundry was established in 2011. We set out with the mission of being a trusted dry cleaner in Singapore and to provide the best care for our customers and their beloved items. Our founders learned of the liquid silicone cleaning technology as an alternative to the petroleum-based solvent Perc from their travels. While looking for a dry cleaner in Singapore that cleans with this technology, they realised no one offered it and decided that the technology had to be introduced to Singapore too.

What makes your process and ingredients more environmentally friendly compared to other dry cleaners?

Most dry cleaners use a petroleum-based solvent (Perc), which damages clothes over time and also poses severe health and environmental risks. The use of Perc is banned in the state of California and has been classified as a toxic air pollutant and potential carcinogen by the United States Environmental Protection Agency.

For the Love of Laundry was the first to use GreenEarth technology in Singapore, and we are still the only company in Singapore to clean purely with GreenEarth, a toxin-free technology that is better for you, your clothes and the environment. Liquid silicone is an all-natural cleaner that biodegrades non-toxically to sand (SiO2) and trace amounts of water and carbon dioxide.

Our plastic carriers are made from biodegradable plastic, and we aim to reduce disposable plastic usage by using one plastic cover for up to four items instead of individually bagging items.

What else does For the Love of Laundry do to be environmentally friendly and keep its prices reasonable?

We are constantly challenging ourselves to be more environmentally friendly as it’s not only better for our environment, but also makes perfect business sense. We also keep a keen eye on our overhead and operating expenses, tracking the numbers and investigating anomalies.

For example, we track our electricity and water bills to ensure they reflect our operations. Anomalies are raised to our team so we can work to ensure we only use what’s necessary. We also work with an FSC-certified printer for our collaterals and print internal documents, when necessary, on recycled paper. We also encourage our customers to return their hangers for reusing or recycling.

How do you measure your business’s impact on the society and the environment? How would you rate your progress so far? What are you most proud of, and where could you improve the most?

We are currently tracking the number of plastic hangers returned to us, and provide an incentive to our customers for returning them by donating to a good cause. For every hanger returned to us, we donate 5 cents to Cambodian Children’s Fund, which helps Cambodia’s most impoverished communities by delivering education, family support and community development programs. The number of hangers returned hence directly influences the amount we donate to our charity partner.

Since we’ve started tracking the number of hangers returned, we’re proud to have tripled the number of hangers returned. We are, however, still working to increase this as we believe in pushing ourselves to do the best we can.

We’re most keen to improve on reducing our usage of disposable plastic at present. While hangers play a significant role in this within our operations, we have not forgotten the plastic covers we use to protect garments during transportation and would love to tackle this issue soonest. We are currently exploring ways to minimise our use of disposable plastic covers by looking to reusable garment bags.

Do you have advice for other small businesses in that seek to adopt sustainable practices?

Sustainable practices do not necessarily have to mean additional cost. In fact, we’ve found that they often lead to cost savings. We would recommend starting by tracking an aspect of the business that is currently a pain point (e.g. high cost from high quantity of hangers purchased), finding a creative way to ease this (e.g. collecting hangers for reuse so order frequency can be lowered) and incentivising the implementation of the solution (e.g. donation to a cause to incentivise customers, incentives for team members involved to encourage customers).

ValueChampion aims to educate entrepreneurs and small businesses about best business practices, especially about financial topics. With that in mind, we are interested in For the Love of Laundry’s financial journey. How did your business first obtain funding?

We have been very fortunate to be self-funded by our 4 founder-shareholders.

Did For the Love of Laundry ever require additional financing later (e.g. working capital loan, asset purchase loan, equity, etc.)? If so, why?

We required additional financing when we relocated our main facility in 2016. We had to take a loan from a financing company and required additional capital investments from our directors. This was necessary for the move as well as for the investment in new machinery.

Did you consider any alternatives to traditional financing, such as crowdfunding? If so, was it helpful? If not, do you think it have been more helpful than the type of financing that you ended up getting?

While crowdfunding is a great tool for certain businesses as it gets the word out for the company and allows the funders to feel a sense of ownership in the company’s growth, we feel this may not be the most suitable type of financing for us. This is due to the fact that the dry cleaning business does require significant capital investment, which will be difficult to attain from crowdfunding alone.

See full article here.

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Plans for an increase in the UK Plastic Bag Tax

Thu, 08/30/2018 - 11:45
Plastic Bag Tax

The U.K. introduced a 5 pence Plastic Bag Tax in 2015 to reduce the amount of plastic waste generated from the country’s consumers.

Since then, there has been a reduction in the number of bags issues by 85 percent.

This has led to government plans to not only increase the tax to 10 pence but to apply to ALL Retail brands. Previously, all brands with less than 250 employees and those who were service only, such as take-aways and dry cleaners had been exempt.

It remains to be seen the full extents of the increase, but it is already been described a “profiteering”.

But when you consider the implications of plastic waste contaminating the oceans and recent reports of a Whale’s stomach containing 30 plastic bags, an additional 5 pence and a change in human behaviour by taking ‘bags for life’ to the supermarket, perhaps it’s a small price to pay.

U.K. dry cleaners take note…

Check out this video from SkyNews

By: Garry Knox

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GreenEarth Affiliates Continue To Grow

Tue, 08/21/2018 - 11:23
GreenEarthFuture of dry cleaning comes to east Denton County

Lapels Dry Cleaning, an innovative company with headquarters in Hanover, Massachusetts, opened a full-service, environmentally friendly store at 4740 W. University Drive in Prosper on July 28, joining another store in Little Elm that opened July 14, according to a press release.

“We’re extremely excited to bring a sustainable, nontoxic way of dry cleaning clothes to Prosper,” said Chin Modha, who owns and operates Lapels Dry Cleaning of Prosper and Lapels Dry Cleaning of Little Elm with his wife, Sonal, and parents Shashi and Mina Modha. “The initial response to our first location in Little Elm has been wonderful.

“We feel confident that residents in Prosper will also enjoy our dry cleaning services as well as the assurance that their clothes are getting cleaned with a 100 percent environmentally nontoxic cleaning solution.”

The Little Elm location is at 2180 FM423.

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. Part of that effort includes a partnership agreement with GreenEarth, the dry cleaning industry’s only nontoxic cleaning alternative.

Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process, the release said.

“Our environmentally friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes,” said Chin Modha.

Lapels offers its customers “automatic rewards,” earning them credit toward free dry cleaning for every dollar they spend, loyalty programs, a VIP Program that eliminates the need to wait in line, the use of a 24-hour drop-off service, free home delivery and alteration services.

Same-day service is also available with pickup after 5 p.m. Lapels also offers a “car hop” service where customers can drop off and pick up their clothing without leaving their cars.

Hours at both Lapels locations are 7 a.m. to 7 p.m. Monday through Friday, 8 a.m. to 5 p.m. Saturday and noon to 3 p.m. Sunday. For more information, visit

See full article here.

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GreenEarth Gets The Nod From Fashion Journal

Thu, 08/16/2018 - 11:45
It’s time to talk about dry cleaning’s dirty little secret

Clean conscience.

Let’s get this straight: dry cleaning is not the water-saving, earth-positive washing method some of us have been led to believe.

Very naively, I had long thought dry cleaning was a good thing. Not only would it make me feel like a responsible grown-up (who actually reads the care label), but I also believed I was saving some precious water.

But here’s the truth: dry cleaning, generally speaking, really sucks. If you care about the environment – or people for that matter – say goodbye to your regular dry cleaners’ trip.

While dry cleaning may be a waterless form of washing, toxic chemical solvents take its place. Our clothing is chucked in an industrial washing machine, chemically cleaned, then drained and dried. This devilish solvent is commonly known as ‘perc’ – an ingredient also found in nail polish remover and petrol.

Even with strict laws to govern the containment of these chemicals, it’s hard to avoid some release into the air. It seeps out and impacts workers, the community and the environment. Considered a carcinogen, perc is known to cause dizziness, skin irritation and visual impairment. Environment-wise, perc causes air pollution, and often causes groundwater and soil contamination. The kind of thing best to steer clear of.

According to Fashion Revolution, 25 per cent of our clothes’ carbon footprint comes from consumer care. With that in mind, we hold an immense responsibility in looking after our garments the right way, with minimal environmental and human impact.

So, what’s a girl to do with a wardrobe full of delicate dresses and oversized coats? Consider a couple of alternatives:

Seek out a GreenEarth dry cleaner

The talented folks at GreenEarth have devised a liquid silicone alternative to perc, offering a safe option for both humans and the environment. Liquid silicone is non-toxic and non-hazardous with a circular lifespan. Once released back into the surroundings post-washing, it safely breaks down into sand, water and carbon dioxide – the elements from whence it came. Head to to find a GreenEarth affiliate near you.

Learn to hand wash and spot clean

The ultimate method for cleaning our clothes is to DIY. How often do we clean the entire dress when we’ve spilt just a drop of tea? Or left a couple of afternoon pick-me-up chocolate crumbs? With a ton of guides online and trustworthy how-tos, it’s time we revisited the age of doing things simply with homegrown solutions. Generally, all it takes is a little time, detergent and a dash of water. For trickier stains like blood, coffee, ink and wine, turn to old mate Google.

While sustainable labels like Reformation still mark clothing ‘dry clean only’ – a contradiction I can’t quite understand – the care factor is ultimately our decision. So, make your choice a conscious one. Seek out your local green alternative or teach yourself a new skill. Join the chemical-free clothing revolution and make your wardrobe match your organic #pantrygoals.

See Article here.

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GreenEarth Network Featured in Eco Cajun!

Mon, 08/13/2018 - 17:13

Thursday, August 9, 2018

See article here.

One area where I don’t feel like I have “adulting” down properly is in the world of having clothes dry cleaned. I’m honestly far too lazy to keep on a schedule of bringing clothes to the dry cleaner and picking them up, and I don’t own too many “dry clean only” pieces in the first place.

But dry cleaning is an important part of keeping your clothes in pristine condition, especially if their care requires it over regular machine washing. And when it comes to sustainability, ensuring that your clothes last as long as possible helps to keep a lot of textile waste out of landfills.

The drawback is that the conventional dry cleaning process is not very eco-friendly, especially with the chemicals used. PERC is a common dry cleaning solvent that has been reduced over the years, but can still be found, and it’s a volatile organic solvent that that can pose serious health hazards, per OSHA. Plus, PERC can be the culprit behind making plush items clumpier, like comforters or stuffed jackets.

However, there is a greener alternative, and that’s where GreenEarth Cleaning comes in.

The Kansas City-based company has developed a nontoxic liquid silicone dry cleaning system. Liquid silicone degrades into sand and trace amounts of water and carbon dioxide if spilled or released to the environment. It is recognized as safe for air, soil and water, not classified as a volatile organic compound (VOC) by the U.S. EPA, and doesn’t contribute to smog formation.When it comes to your clothes, the GreenEarth dry cleaning process enables a wider variety of clothes to be safely and effectively cleaned. Delicate silks, suede and leather trims, beads, sequins, painted garments, specialty buttons and trims, couture garments, heirloom fabrics and other “problem” items (including wedding dresses, lace and sequins) are no problem at all.Liquid silicone is also odorless, so your clothes don’t have any lingering smells, which is beneficial when you’re sensitive to smells or chemicals or have sensitive skin.”Across the United States, there are more than 1,800 dry cleaners in nation that use the GreenEarth process,” says GreenEarth Marketing Manager Aaron Newport.

In Louisiana, there are two GreenEarth-certified dry cleaners: C&R Quality Cleaners in Lafayette and Sunshine Cleaners in Baton Rouge.

C&R’s main location and dry cleaning facility is located on Kaliste Saloom Road, but they have multiple drop-off and pickup locations throughout Lafayette and one in Crowley.

Sunshine Cleaners is located on Highland Road in Baton Rouge and Highway 73 in Geismar.

The dry cleaning costs are comparable to conventional services, but no matter what, using a process that’s safer on your clothes, your skin and the environment is worth the investment.

When I spoke to Aaron recently, I mentioned that my king-size comforter needed a cleaning, but that the tag says not to dry clean (which I learned last year when I brought it to a dry cleaner). It ended up getting cleaned in an industrial size washer and dryer due to its size.

As I learned more about the GreenEarth process, it makes more sense why the comforter shouldn’t be dry cleaned, since the conventional PERC solvent can screw up the stuffing inside. Aaron explained to me how with their method, the comforter is safe to be dry cleaned, because the liquid silicone doesn’t affect the batting the way PERC does.

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