GreenEarth Cleaning Blog
Let’s get this straight: dry cleaning is not the water-saving, earth-positive washing method some of us have been led to believe.
Very naively, I had long thought dry cleaning was a good thing. Not only would it make me feel like a responsible grown-up (who actually reads the care label), but I also believed I was saving some precious water.
But here’s the truth: dry cleaning, generally speaking, really sucks. If you care about the environment – or people for that matter – say goodbye to your regular dry cleaners’ trip.
While dry cleaning may be a waterless form of washing, toxic chemical solvents take its place. Our clothing is chucked in an industrial washing machine, chemically cleaned, then drained and dried. This devilish solvent is commonly known as ‘perc’ – an ingredient also found in nail polish remover and petrol.
Even with strict laws to govern the containment of these chemicals, it’s hard to avoid some release into the air. It seeps out and impacts workers, the community and the environment. Considered a carcinogen, perc is known to cause dizziness, skin irritation and visual impairment. Environment-wise, perc causes air pollution, and often causes groundwater and soil contamination. The kind of thing best to steer clear of.
According to Fashion Revolution, 25 per cent of our clothes’ carbon footprint comes from consumer care. With that in mind, we hold an immense responsibility in looking after our garments the right way, with minimal environmental and human impact.
So, what’s a girl to do with a wardrobe full of delicate dresses and oversized coats? Consider a couple of alternatives:
Seek out a GreenEarth dry cleaner
The talented folks at GreenEarth have devised a liquid silicone alternative to perc, offering a safe option for both humans and the environment. Liquid silicone is non-toxic and non-hazardous with a circular lifespan. Once released back into the surroundings post-washing, it safely breaks down into sand, water and carbon dioxide – the elements from whence it came. Head to gecleaning.com to find a GreenEarth affiliate near you.
Learn to hand wash and spot clean
The ultimate method for cleaning our clothes is to DIY. How often do we clean the entire dress when we’ve spilt just a drop of tea? Or left a couple of afternoon pick-me-up chocolate crumbs? With a ton of guides online and trustworthy how-tos, it’s time we revisited the age of doing things simply with homegrown solutions. Generally, all it takes is a little time, detergent and a dash of water. For trickier stains like blood, coffee, ink and wine, turn to old mate Google.
While sustainable labels like Reformation still mark clothing ‘dry clean only’ – a contradiction I can’t quite understand – the care factor is ultimately our decision. So, make your choice a conscious one. Seek out your local green alternative or teach yourself a new skill. Join the chemical-free clothing revolution and make your wardrobe match your organic #pantrygoals.
Thursday, August 9, 2018See article here.
One area where I don’t feel like I have “adulting” down properly is in the world of having clothes dry cleaned. I’m honestly far too lazy to keep on a schedule of bringing clothes to the dry cleaner and picking them up, and I don’t own too many “dry clean only” pieces in the first place.
But dry cleaning is an important part of keeping your clothes in pristine condition, especially if their care requires it over regular machine washing. And when it comes to sustainability, ensuring that your clothes last as long as possible helps to keep a lot of textile waste out of landfills.
The drawback is that the conventional dry cleaning process is not very eco-friendly, especially with the chemicals used. PERC is a common dry cleaning solvent that has been reduced over the years, but can still be found, and it’s a volatile organic solvent that that can pose serious health hazards, per OSHA. Plus, PERC can be the culprit behind making plush items clumpier, like comforters or stuffed jackets.However, there is a greener alternative, and that’s where GreenEarth Cleaning comes in.
The Kansas City-based company has developed a nontoxic liquid silicone dry cleaning system. Liquid silicone degrades into sand and trace amounts of water and carbon dioxide if spilled or released to the environment. It is recognized as safe for air, soil and water, not classified as a volatile organic compound (VOC) by the U.S. EPA, and doesn’t contribute to smog formation.When it comes to your clothes, the GreenEarth dry cleaning process enables a wider variety of clothes to be safely and effectively cleaned. Delicate silks, suede and leather trims, beads, sequins, painted garments, specialty buttons and trims, couture garments, heirloom fabrics and other “problem” items (including wedding dresses, lace and sequins) are no problem at all.Liquid silicone is also odorless, so your clothes don’t have any lingering smells, which is beneficial when you’re sensitive to smells or chemicals or have sensitive skin.”Across the United States, there are more than 1,800 dry cleaners in nation that use the GreenEarth process,” says GreenEarth Marketing Manager Aaron Newport.
C&R’s main location and dry cleaning facility is located on Kaliste Saloom Road, but they have multiple drop-off and pickup locations throughout Lafayette and one in Crowley.
Sunshine Cleaners is located on Highland Road in Baton Rouge and Highway 73 in Geismar.
The dry cleaning costs are comparable to conventional services, but no matter what, using a process that’s safer on your clothes, your skin and the environment is worth the investment.
When I spoke to Aaron recently, I mentioned that my king-size comforter needed a cleaning, but that the tag says not to dry clean (which I learned last year when I brought it to a dry cleaner). It ended up getting cleaned in an industrial size washer and dryer due to its size.
As I learned more about the GreenEarth process, it makes more sense why the comforter shouldn’t be dry cleaned, since the conventional PERC solvent can screw up the stuffing inside. Aaron explained to me how with their method, the comforter is safe to be dry cleaned, because the liquid silicone doesn’t affect the batting the way PERC does.
HANOVER, Mass. — Jay Desai was named Lapels Dry Cleaning franchise owner of the year, Lapels reports.
Desai is an owner of Lapels stores in Beverly Hills, Mich.; Rochester Hills, Mich.; and West Bloomfield Township, Mich.
“Jay is one of the most impressive individuals we have worked with over the course of Lapels Dry Cleaning’s 18-year history,” says Kevin Dubois, CEO of Lapels Dry Cleaning.
“Within a few years, he established a network of drycleaning stores in the metro Detroit area and developed a system for expansion and growth,” Dubois adds.
“He’s coupled that effort with several community involvement endeavors,” he further notes. “If that wasn’t enough, he’s also the owner of 19 Great Clips hair salons in the greater Detroit metro area.”
“I guess you could say I like to stay busy,” says Desai, who co-owns his cleaning locations with a partner from his company, Shambho, LLC.
Desai immigrated to the United States in the early 2000s.
While working as an IT engineer, he began his career as an entrepreneur by purchasing investment properties in the metro Detroit area, Lapels notes.
He later branched out to franchising with Great Clips. In 2014, he and his partner at Shambho, LLC signed a development deal for up to 16 locations in the metro Detroit area.
The post GreenEarth Affiliate, Desai Named Lapels Franchise Owner of the Year appeared first on GreenEarth Cleaning.
When we think about things that aren’t sustainable, most of us think in terms of what’s good or bad for the environment. And generally, what comes to our minds are manufactured chemicals, or large quantities of materials that are toxic, or substances that aren’t “natural”, or even catastrophic events of nature like volcanos and forest fires.
But recently an example of a very small quantity of a product we’ve all used most of our lives to protect us from the sun has been deemed to be upsetting to the environment and is no longer considered to be sustainable for aquatic life. For as it turns out, even the small quantity of suntan lotion that we use outdoors can be dangerous to the coral reefs in Hawaii, the U.S. Virgin Island and Israel.
In May, Hawaii became the first state in the U.S. to pass a law prohibiting the sale of over-the-counter sunscreens containing the chemicals oxybenzone and octinoxate that scientists have found contribute to coral bleaching when washed off in the ocean. The new Hawaiian rules will go into effect January 1, 2021.
So it isn’t always large quantities of certain chemicals that cause environmental problems. Of course, we at GreenEarth are committed to using a medium that is scientifically proven to be environmentally non-toxic. And while the GreenEarth silicone dry cleaning fluid is the same silicone that is used as a major ingredient in sun tan lotions, we think it’s important to note that the ban on these lotions is not because of our silicone chemical but rather the small amount of two of the other chemicals used in the product. And so, small amounts of certain chemicals can be much more dangerous than large amounts of other chemicals! Each has to be evaluated scientifically based upon the impact they cause.
By: Ron Benjamin
BRANDON — Rane Robinson is aware of the orange tide that recently rolled into his neighborhood.
Despite the buzz surrounding the 24-hour pick up kiosk at the corporately franchised Tide Dry Cleaners, he still decided to test the competitive waters less than 1 ½ miles away.
Call it David versus Goliath, Power 5 college football against Group of 5 or just good ole fashioned commercialism battling another mom and pop.
Robinson opened his Tampa Bay Dry Cleaners at 931 East Bloomingdale Ave. a few weeks prior to the Tide hype machine and feels he can compete on the latter.
“Ultimately what I was trying to accomplish, was to merge being an entrepreneur with doing something good for the environment and I wanted everything to be as local as possible,” Robinson said, pointing to machines from Tampa’s Unipress Corporation.
He likes the location in Bloomingdale Square because he said Publix plans to move across the parking lot into the former, larger Walmart location when that current lease expires and that L.A. Fitness plans to take over the current Bloomingdale Publix spot.
Tampa Bay Dry Cleaners features GreenEarth Cleaning that implements a liquid silicone — think liquified sand — instead of the old school, petroleum-based solvents to launder up to 100 shirts an hour (zero broken buttons so far) and rack up to 1,000 items at a time.
Robinson said his biggest advantage might be the people he has working there. Tampa Bay Dry Cleaners features a seamstress onsite who does alterations, custom clothing, repairs and even a last-second wedding dress fix.
A shoe cobbler can repair your expensive footwear or any leather item and a spot removing expert oversees stain elimination in a consistent fashion, so your Tommy Bahama shirt doesn’t get ruined.
Robinson, an Apollo Beach resident whose family has local ties dating back 40 years, gave up his career as an investment adviser after 17 years to create a place where “you can come here all the time and hang out and watch World Cup.”
He already knows the names and routines of regulars who want their dress shirts pressed for $2.50 or dresses cleaned for $9.50. He’s onsite from 7 a.m. to 7 p.m. Monday through Friday and sometimes his daughters, Olivia, 10 and Sophia, 6, “help” out as well.
The store also operates Saturdays from 9 a.m. to 4 p.m., and has future plans to add a drop box and delivery service (with durable garment bags) to combat the 24-hour kiosk at Tide.
Robinson has cleaned everything from a hand-woven 1960s framed fabric art piece to antique clothing and couch cushions. For the men seeking a unique gift idea, he suggests his “anniversary special.”
Bring in all your bedding the day before your anniversary (duvet, comforter, sheets and pillow cases) and for $50 your wife might be impressed – under one condition.
“I won’t do it for you if you’re going to hand it to her,” Robinson said. “You’ve got to put it on yourself.”
After 35 years, builder rejuvenates in Valrico
To celebrate 35 years in business, Sunrise Homes recently enjoyed a grand reopening and invites new home buyers to visit their design center at 3658 Erindale Drive in Valrico.
Future owners can choose from a myriad of options – tile floors or wall-to-wall wood, wainscoting walls in the dining room or fancy tile designs in the kitchen and more.
Many dry cleaners still use traditional laundry detergents that include harmful chemicals like perchloroethylene. These chemicals are hazardous for both people and the environment. Best Cleaners is committed to using the GreenEarth patented dry-cleaning process, which incorporates silicone and biodegradable detergents. This process reduces your carbon footprint while keeping your garments clean. It’s a win/win situation.
The post Best Cleaners Makes Orlando’s Eco-Friendly Businesses List appeared first on GreenEarth Cleaning.
South Florida-based dry cleaning firm OXXO Care Cleaners is expanding its presence in Central Florida with a new Winter Park location and plans to add at least two more locations in the next couple years, according to Orlando co-franchisee Consuelo Regueiro.
What sets OXXO apart from other dry cleaners in the area is their locations use Green Earth cleaning products. These products are gentler on clothes and safer for the user, according to the company.
While using green products, OXXO strives to be technologically savvy. The company uses ATM-style pick up and drop off machines. These devices make it possible for customers to pick up and drop off clothing after store hours.
Along with the machines, OXXO is one of the only dry cleaners with its own application in the App Store. The app, OXXO Care Cleaners, allows customers to request a pick-up time, drop off items and check which items they currently have at the cleaners, among other things.
OXXO has been in the Central Florida area for three years now, opening its first area location in 2015. The company’s other three Central Florida stores are in Lake Nona, Clermont and Orlando on Orange Blossom Trail.
Regueiro believes expanding to Winter Park is perfect for this business because the area is predominantly wealthy.
“People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” Orlando co-franchisee Reny Balsa said in a prepared statement.
The new 900-square-foot Winter Park location is at 190 Aloma Ave. The company has signed a 10-year lease and expects to open for business there Aug. 30.The new Winter Park location cost $250,000 to open and is expected to generate approximately $100,000 in sales its first year. Between all four Central Florida locations the company will exceed $600,000 in sales, said Regueiro.
July 03, 2018 // Franchising.com // LITTLE ELM, TX and HANOVER, MA – Lapels Dry Cleaning, an innovative, environmentally friendly dry-cleaning company headquartered in Hanover, Massachusetts, will open a full-service, environmentally friendly dry-cleaning satellite plant and store at 2180 FM 423, Suite 100, Little Elm, Texas on July 14.
“We’re extremely excited to bring a sustainable, non-toxic way of dry cleaning clothes to Little Elm and the greater Dallas-Fort Worth area,” said Chin Modha, who owns Lapels Dry Cleaning of Little Elm with his father Shashi Modha. Chin’s wife Sonal is also involved in the business. “When we open our doors on July 14, Lapels Dry Cleaning will become the only dry cleaner in the area using a 100 percent environmentally non-toxic cleaning solution.”
Additionally, the Modhas plan to open a Lapels Dry Cleaning satellite store at 4740 W University Drive, Prosper, TX 75078.
Lapels has pioneered its eco-friendly dry-cleaning experience over the past two decades. Part of that effort includes a partnership agreement with GreenEarth®, the dry-cleaning industry’s only non-toxic cleaning alternative, for its newer locations like Lapels Dry Cleaning of Little Elm. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process.
Lapels Dry Cleaning also sets itself apart with its customer service. Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services.
The post The Future of Dry Cleaning comes to Little, Elm, TX appeared first on GreenEarth Cleaning.
The Fourth of July is here, and it’s time to break out your red, white, and blue! But don’t forget your green. This holiday is about celebrating our beautiful country, so doesn’t it make sense that we also should be conscious of how we care for it? Check out these tips on letting freedom ring in a sustainable way.
Life, liberty, and the pursuit of reusables
Disposables may be convenient when hosting holiday festivities, but they’re far from friendly to the environment. Bring down the reusable plates, bowls, cups, and silverware! A few extra dishes at the end of the night is all in the name of a cleaner planet. If you must use disposables, though, choose materials you can easily recycle, like paper, glass, and aluminum. There’s even dinnerware you can buy that’s been recycled once already—just make sure to keep it going!
Grill that I love
If you’re like me, barbecue is pretty much a must on the Fourth of July. However, there are greener ways than others to prepare your mouth-watering American fare. The majority of scientists have come to the conclusion that gas grills trump charcoal. Lump charcoal requires the cutting down of mesquite trees. And on top of the deforestation affect, it also takes more fuel to produce and transport than propane. Apart from these most common models, electric and solar-powered grills are even better in terms of eco-friendliness.
Sweet land of carpooling
When it comes to those who are traveling for Independence Day, try cutting down on gasoline emissions by taking as few vehicles as possible. Or go by public transit, instead. Either way, you’ll be helping the planet and traffic buildup. It’s really a win-win!
From sea to shining sea
Wherever you are this Fourth of July, spend it outside. Turn off the TV, put your phone down, and enjoy the summer weather. Set up some lawn games for a little friendly competition. Organize a hike to a breathtaking lookout spot. “Amber waves of grain” or “purple mountain majesties”—nothing gets you in the patriotic spirit quite like America’s nature.
Stars and stripes…and sparkles
It’s hard to imagine the Fourth of July without fireworks. Unfortunately, after the spectacle, fireworks fall back to the ground and release a number of pollutants into our water, soil, and air. It’s best to just forego the sparklers, rockets, roman candles, and whatever else you may find inside those brightly-colored, one-time-a-year tents. At the very least, gather at a community-hosted event to minimize the number of releases.
By: Zarah Eads
OXXO Blooms as Orlando Booms
Franchise Is A Pioneer In “Experiential Dry Cleaning”
Hollywood, FL, June 19, 2018 — OXXO Care Cleaners® , the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, announced today that it is expanding operations in Orlando, FL. OXXO will be opening a new store at 190 Aloma in Winter Park, FL 32792.
Orlando Franchisee Reny Balsa, a food industry professional from Venezuela, knows how to cater to consumers who need fast, friendly, and convenient service. In Venezuela, Reny’s family owns the food company that services Grupo Polar’s cafeterias. “When I decided to come to the U.S., I identified Orlando as the perfect city in which to live and own a business, because it truly reflects the American Dream – from Disney, where all dreams come true, to the city’s fast-growing STEM [science, technology, engineering, and math] sector. Orlando reflects the ‘anything is possible’ mindset, combining innovation and technology with a modern service that people today really need.”
OXXO Orlando customers love the unique combination of services offered—24/7 ATM pick up/drop off, boutique-style setting, mobile payment app, use of GreenEarth, and on-premises hand ironing. “People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” says Balsa.
OXXO’s Orlando-area expansion comes amid the metro area’s booming growth and popularity. For the last four years, Orlando has undergone a profound economic transformation, from its airport expansion to the luxury residential boom downtown. Companies like Amazon and Siemens have made Orlando their home. In the medical sector, there has been vast innovation at the VA Medical Center and Nemours Children’s Hospital. In education, UCF recently opened its medical school in Lake Nona, where there is an OXXO store. And in sports, the USTA just opened a massive tennis school and complex that brings together the country’s best players. Orlando City will open and become home to the Lake Nona soccer team.
Forbes recently planted the Orlando-Kissimmee-Sanford metroplex at #4 on its “America’s Fastest-Growing Cities 2018” list. Forbes further confirms that Orlando leads the U.S. in STEM growth. OXXO’s next-generation, tech-driven approach to dry cleaning fits perfectly here.
OXXO’s Lake Nona Store: 12278 Narcoossee Rd #105, Orlando, FL 32827
OXXO is the only dry cleaner in Orlando that offers operational transparency, speed, quality, and ATM-style convenience. All Orlando stores have same-day service available when ordered before 2:00 PM, or the next day if made after 2:00. Dry cleaning is available at plant stores and via drop stores.
OXXO’s Southchase Store: 12147 S Orange Blossom Trl, Ste 102, Orlando, FL 32837
Guillermo Gallegos, owner of the OXXO Clermont store, brings business experience from the manufacturing and industrial sectors. He most recently owned a Home Depot-style store in Venezuela. OXXO Clermont serves Orlando’s Northwest region, specifically Windermere, Phillips, Occoe, Winter Garden, Oakland, Minneola and Clermont. Guillermo states that this region has shown great demand for OXXO’s pick-up and delivery services as a result of the growing presence of corporations and condo associations.
OXXO’s Clermont Store: 2430 E Hwy 50 Ste A Clermont, FL 34711
OXXO CEO Salomon Mishaan concluded: “We are confident that the personalized service and experience offered at our Orlando locations will continue to drive loyalty for our brand throughout the region. We thank Orlando residents for truly embracing OXXO.”
LOS ANGELES — NorthStar Moving® Co., self-described as the leading eco-luxury mover in California, announces a new partnership with WashBox, a high-end, locker-based, drycleaning delivery service. It indicates that this partnership will provide its clients with superior drycleaning service, steps from their door after relocating.
“A new dry cleaner is often needed pronto,” says Laura McHolm, NorthStar Moving co-founder and chief of organized living, “particularly if you are starting a new job! WashBox takes the hassle out of finding a convenient, experienced and affordable dry cleaner after a move, by providing everything in the palm of your hand.”
The new partnership ensures that the moving company’s clients “avoid the hassle of finding a qualified dry cleaner in their new neighborhood, while bringing an innovative level of convenience to a new home,” it explains.
“When you move we know there is a long list of new service providers to hunt down. That’s why we have added WashBox to our partners, eliminating the search for a trusted drycleaning service,” McHolm points out.
WashBox notes its mission is to provide clients with exceptional drycleaning and laundry services in the most convenient, secure and affordable way, while also being environmentally friendly. The WashBox family has been providing the highest quality drycleaning services since 1924.
Today, it relates, the firm offers a mobile three-step locker solution. First, simply drop off clothing in a locker in one of their 500 residential building locations and set a 4-digit pin. Second, place the order on their app. Lastly, receive a text or email when your order is ready, go to the locker and enter the 4-digit pin to pick up your freshly cleaned items.
WashBox notes that it owns and operates a drycleaning plant that is conveniently located in Los Angeles. By operating out of a very large industrial facility, it relates, it reduces chemical and energy consumption and increase efficiencies.
Electricity used in their cleaning plant is purchased from renewable energy generators such as hydroelectric, wind or solar power facilities. It uses GreenEarth Cleaning solution, which is non-hazardous and non-toxic to the environment.
British Frozen Food store ‘Iceland’ is looking to ban Palm Oil in its own branded products by the end of 2018. One of the food retailers outside of the big four Supermarkets, feels that the production of Palm Oil in South East Asia, is not sustainable and in fact it’s their opinion that harvesting Palm Oil is having a devastating effect, which is why they have taken the decision.
They will still however continue to stock products by other brands that may contain Palm Oil but hope their decision might influence others. Iceland have also committed to removing plastic from its own branded products by 2023.
After the end of the year, their own products will carry a ‘No Palm Oil’ sticker, which features an image of an orangutan.
Chances are Palm Oil is found in many products found around the home, from Biscuits to Soap and Iceland were first alerted to the full details of Palm Oil harvesting by Greenpeace.
Richard Walker, Managing Director of Iceland has stated:
“Until Iceland can guarantee palm oil is not causing rainforest destruction, we are simply saying ‘no to palm oil’. We don’t believe there is such a thing as ‘sustainable’ palm oil available to retailers, so we are giving consumers a choice about what they buy”
Why is Palm Oil considered to be controversial?
- Palm oil production is said to have been responsible for about 8% of the world’s deforestation between 1990 and 2008, which also has a knock on effect on the wild life that live there.
- Burning large areas of forests to clear areas where oil palms can be grown has also been blamed for high levels of air pollution in South East Asia
- Some experts say eating palm oil is unhealthy because it is high in saturated fat
EU labelling laws were changed in 2014 so products must now state specifically if they contain palm oil.
Iceland Frozen Food’s annual commitment to Palm Oil is 500 tonnes. Whilst this is a drop in the 400,000 tonnes that comes into the U.K. each year, it is definitely a step into the right direction.
By: Garry Knox
OXXO Care Cleaners Announces New Investment Model for
Multiunit Operators at Finance Conference
Hollywood, FL, May 7, 2018 — OXXO Care Cleaners® , the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, will announce a new multi-unit investment model at the Franchise Times Finance & Growth Conference in Las Vegas. Salomon Mishaan, CEO, will deliver a presentation on OXXO’s innovative franchise to multi-unit operators and investors at the show.
“Our investment model has evolved significantly over the last year. We now offer more opportunities for multiunit operators that want to diversify. From super plant stores, to plant stores to pickup and delivery trucks to drop stores, OXXO’s new program is set up so that seasoned multi-unit operators can invest in five or more OXXO units easily and cost effectively. As an incentive, multiunit owners who purchase more than five units can save 50% off their franchise fee. With this, we aim to replicate our success in Florida, and accelerate growth in attractive markets with new Partners,” said Salomon Mishaan, CEO of OXXO Care Cleaners.
The US $9Billion dry cleaning industry today is increasingly promising for franchises with proven business models with 36,253 units employing 144,422 people. Traditional models are being phased out and stricter environmental standards provide a great space for new players.
OXXO is the most innovative dry cleaning franchise on the market today. OXXO’s goals in 2018 include the following:
- Replicate the Florida experience, where OXXO is the largest Dry Cleaning Franchise, in others States.
- Establish the OXXO business model and store concept the most attractive investment in the Dry Cleaning Industry.
- Reach the highest retention rate in the Dry Cleaning Industry.
- Achieve at least a 90% customer satisfaction level.
“A great franchise is not born solely from using modern high-tech machinery and a novel idea. The OXXO franchise is based around a single core value: caring. It’s not just “green”; green is a by-product of caring. We care for the environment, our customers, our workers, and the clothes we handle. Everything we do is executed with a passion for caring,” adds Mishaan.
From an operational perspective, OXXO processes and equipment have been designed and selected to achieve low cost through technology and high operational efficiency. OXXO satisfies all current environmental regulations and uses GreenEarth solvent. OXXO was created and its sites are selected to serve a finely defined target market.
Since launching the franchise in 2002, OXXO Care Cleaners® has expanded to 60 locations worldwide with a strong presence throughout the Southeastern and Mid-Atlantic United States and International. Inspired by rapid growth and a pioneering business model, the brand’s new expansion goals are very optimistic for 2018. Contact email@example.com for an appointment.
The year 2020 will mark the 50th anniversary of Earth Day, or GreenEarth Day as we like to call it, and currently this celebration is recognized as the largest secular observance in the world.
There are an estimated over 5,000 environmental groups in 184 countries focused on educating and activating the world’s population to encourage policy change and influence positive human behavior.
The participants worldwide for Earth Day are estimated to exceed well over 1 billion people.
Countless conservation and sustainability projects are being promoted on every possible channel imaginable focused on this day.
With the culture and mission of GreenEarth Cleaning so aligned with the spirit of Earth Day, it is understandable that it takes on the feeling of a birthday celebration for the GreenEarth family.
GreenEarth Cleaning sees our focus to help this industry follow our lead in promoting year-round attention to sustainable garment care.
The message below went out to all our Affiliates worldwide in advance of Earth Day was meant to be shared with all and the message bears repeating.Happy Earth Day
What’s your one thing?
Why not make everyday Earth Day by making a resolution to take at least one positive green action each and every day? Doing one green thing each day is an easy enough promise to make, and you’ll feel good about keeping it
GreenEarth Affiliates, their employees and customers are aware of the positive impact that our commitment to sustainability benefits the environment.
On this one day, it feels right to merge our names here on this day, joining with the Earth Day celebration and proclaim that: GreenEarthDay is Everyday!
By: Joe Blaha
On Thursday 12th April GreenEarth® Cleaning hosted a Business Briefing on the subject of ‘Sustainable Aftercare for Garments and Textiles’ at the Marriott Grosvenor Square in London.
Keynote speaker for the day was GreenEarth President Tim Maxwell, alongside Louann Spirito of SGS and myself.
It was a great opportunity for us to talk a room of retailers, manufacturers and testing houses about the GreenEarth® difference and how it can make a difference to how retailers operate and to our planet.
Following the introductions, Tim talked to the delegates about what GreenEarth® is, who we are as a team and how important a role we play in garment aftercare. Talking not only about how at worst GreenEarth® performs as well as other solutions and in a lot of cases much better, because of no colour loss, no shrinkage and most importantly because it is non-toxic… particularly important for the planet and for those who work in the aftercare industry.
Tim highlighted how more and more dry cleaners around the world are using GreenEarth and that D5 the purest form of liquid silicone used for dry cleaning, is also used in many products found in most households, such as body lotions, shaving foam and deodorants. Then going onto make the point that GreenEarth is mostly recycled, loses less energy than other solutions and ensures that clothing and textiles can last longer – drawing comparisons with the key fundamentals of the circular economy.
Next to speak, was Louann Spirito, Director of Technical Support for the Softlines area of SGS. Louann gave an insight into the business and also her years of experience working in testing labs. Her recollection of how Perchloroethylene would melt the tongs she would use for textile testing, really got the delegates’ minds turning! Louann relayed how the use of the GreenEarth machine in Guangzhou, China has really made SGS look at testing within its global business.
SGS have had the machine in operation for over 2 years and has worked well to service retailers and manufacturers, particularly in the far east. Their evaluation is consistent with the excellent consumer experience of GreenEarth and again particularly around embellished items and leather garments. There are many challenges facing the Testing industry, which Louann talked through and one of those challenges is Sustainability.
The GreenEarth and SGS relationship is one that will last long into the future.
Tim then took to the stage again and talked about new developments within GreenEarth, particularly the increased use of the Activated Clay Filtration (ACF) programme. Using Activated Clay Filtration powder combined with environmentally improved detergent (Sustain) and Spotting Agent (Prime), affiliates around the globe are seeing even better results from GreenEarth with a reduction of energy and water usage by 50 per cent.
GreenEarth is now in over 40 countries via over 1800 dry cleaners and 2018 is looking like a year for continued growth and development.
It was my turn to speak to the audience, demonstrating some of the differences that we had seen on silks, leathers and other items, stressing how important it is to test to get the best results for them and the customer.
Sustainability has crept up the agenda of Fashion retailers significantly over the last 18 months and that has shown through the enquiries and meetings that we have had. I talked through the work that I have done over the last 3 years and how there are options to attend technical meetings or indeed for me to present to garment technicians at head offices.
Testing is fundamental to the performance of the garment and the customer experience. Delegates were able to see test results for themselves, the GreenEarth difference on leather swatches and pieces of embellished materials.
Attendees were able to understand how they could promote GreenEarth on their care labels, followed up with colleague and customer communications, informing them what GreenEarth is and how it can be accessed globally. The support that GreenEarth® is able to be in a position to give to retailers and affiliates alike is second to none, due to their customer loyalty and reputation.
Over the last 20 years, GreenEarth® has established its own heritage as a sustainable form of aftercare. It is by far the most credible alternative option to perc. Other entrants to the market may have an advantage over perc… but fail to tick as many boxes as GreenEarth® – the performance and environmental statistics speak for themselves.
As we approach Earth Day, we are proud to green and completely clean.
If you’d like to attend future GreenEarth® events, please visit our Events Page.
By: Garry Knox
Tailored Brands, Inc. (NYSE: TLRD) announced, in a statement March 14, 2018, the company sold its MW Cleaners business on March 3, 2018, for approximately $18 million.
“MW Cleaners operated as an independent retail dry cleaning business separate from our vertically integrated dry cleaning operations that support our formalwear rental business. As part of our commitment to optimize our portfolio, focus on our core businesses and unlock cash flow, we decided to sell MW Cleaners,” said Tailored Brands Chief Executive Officer Doug Ewert.
At the time of the transaction, MW Cleaners operated 38 retail dry cleaning, laundry and heirlooming facilities in Austin and Houston, Texas.
The EDIT TX group purchased MW Cleaners businesses from Tailored Brands on March 3, 2018. EDIT TX will convert 36 MW Cleaners stores in Houston, Texas and the MW Cleaners delivery business in Austin, Texas to Tide Dry Cleaners. EDIT TX will also begin operating the 2 Tide Dry Cleaners stores in Austin, Texas.
EDIT TX includes Tide Dry Cleaners franchisees that own and operate units in Amarillo, TX; Austin TX; Kansas City MO; and Lubbock TX. The multi-generational leadership of MW Cleaners are partners in the EDIT TX group. Michael E. Nesbit will be the CEO of the organization and the entire MW Cleaners team has been retained. The group said in a prepared statement, “EDIT TX is thrilled to expand the Tide Dry Cleaners brand throughout Texas with some of the most influential leaders in the dry cleaning industry.”
OXXO Care Cleaners ® Celebrates Earth Day with Incentives for Green Conscious Customers
Hollywood, FL, April 4, 2018— OXXO Care Cleaners ®, the environmentally friendly garment cleaning franchise that was first to use GreenEarth® solvents while offering 24/7 ATM-style service, announced today that the franchise will be carry out numerous incentives throughout the month of April for eco-conscious customers, in addition to community activities in celebration of Earth Day, and a 15% discount on all dry cleaning services.
“During the month of April, in celebration of Earth Day, we will carry out a Reuse and Recycle with OXXO campaign, consisting of two parts: The first involves incentivizing clients to recycle their OXXO hangers and garment bags by bringing them back to the store. We hope to be able to Reuse and Recycle as many hangers as possible, then send all unusable hangers to a recycling agent, incentivizing all customers to partner with OXXO to reduce landfill waste,” said Salomon Mishaan, Founder & CEO of OXXO Care Cleaners.
The second effort involves a “Spring Cleaning” clothing drive in which we are asking customers to donate unused and unwanted clothes (men’s, women’s & children’s) to Dress For Success & Suited For Success in order to help the needy and the environment, reducing landfill clothing and waste. Dress for Success is a Miami Non- Profit that helps unemployed men and women trying to re-enter the workforce. Their mission is to empower women and men to achieve economic independence by providing a network of support, professional attire and the development tools to help them thrive in work and in life.
Additionally in April, OXXO and South Florida’s Communities In Bloom (CIB) will continue their social responsibility partnership with several events to help underprivileged children (and women) in South Florida communities.
“OXXO is a proud supporter of a year-long effort organized by Sophia Arana and Evely Forte of Communities in Bloom to help the needy in South Florida. The 2018 program began with an event on March 24th at Touching Miami with Love (1350 SW 4th Street Homestead, FL 33030), where over 40 volunteers created beautiful flower beds and painted decorative pots,” said Mishaan. Touching Miami with Love’s children’s program focuses on inspiring, educating, and empowering needy children through educational support after school.
On April 15th, OXXO will support Communities in Bloom at Kristi House (301 NW 52nd Street Miami, FL 33127), a private, non-profit organization in Miami, Florida, dedicated to healing and eradicating child sexual abuse. Starting at 10am, CIB volunteers will create a backyard meditation garden and paint decorative pots for the children.
At the end of April, OXXO will sponsor two more CIB projects in celebration of Earth Day. These projects will be hosted at non-profits that benefit children, and they will involve painting pots, planting, and teaching children about plant care. Communities in Bloom is a non-profit,501(c)(3) organization dedicated to restoring the landscaping of local non profits that assist children in need. Their mission is to create beautiful green spaces, while simultaneously promoting a love for plants and the environment in the local community.
The brisk wind that blew over Kansas City last Thursday evening was all too fitting for a fall/winter runway. But the warm glow of the chandeliers inside The Grand Hall at Power & Light easily made up for it.
High heels. Glitzy makeup. Bright camera flashes. Kansas City Fashion Week was everything a fashion show ought to be—plus some.
Eight designers took to the U-shaped catwalk that night. From Liv’s fierce designs for women wearing sizes 12 to 36 to Nokota.Style’s distinguishable equestrian flair, this time inspired by the moon. With each and every collection, the venue’s art deco backdrop faded, only the runway in focus. By the last designer—LENZANITA Couture—the marbled floors, elegant columns, and gold accents were but a bokeh.
If I had to pick a favorite, this would be it. Anita Kealey’s fashions are truly pieces of wearable art. And her brand is entirely backed in sustainability. But it’d be hard to even guess that her creations used scraps from a local balloon manufacturer or now-obsolete media tape; it’s natural among otherwise classic shapes and lines.
As excited as I am for springtime, the olives, plums, slate blues, and heather grays LENZANITA featured had me yearning for a pile of fallen leaves. Any of the wools (from South Dakota-raised sheep, no less) would be a perfect pairing with those ankle boots in my closet, I daydreamed, sitting front row in my off-the-shoulder multi-colored maxi dress. When Kealey, herself, walked out, just imagine me as the heart-eyed emoji.
Chalk it up to this being my first fashion show, but LENZANITA is something special. I’m not the only one to notice, either. Publications like Midwest Living and Martha Stewart have already spotlighted Kealey’s work.
It’s exciting to see a Midwesterner making their mark—or the lack thereof—in today’s fashion. The industry’s future lies in brands like LENZANITA. The industry’s future lies in environmental consciousness.
By: Zarah Eads
CHICAGO — In this latest installment of Off the Cuff, where readers can meet and learn more about someone from the fabricare industry, let’s get to know Tim Maxwell, president of GreenEarth Cleaning.
Tell us where you were born, grew up, and reside today?
“I was born and raised in Toronto, Ontario, Canada, where the family wholesale leather cleaning business is still operating. I moved with my wife Karen and my two kids, Kelsey and Kolin, to Kansas City, Mo. where GreenEarth Cleaning is headquartered, in 2006.”
Hobbies (that you’ll admit to)?
“I enjoy water sports (skiing, sailing and boating) and I am an avid downhill skier. Given my Canadian heritage, I am required to play men’s ice hockey league twice per week in order to fit into the smaller airplane seats that are standard issue today.”
What gets you excited at work?
“I enjoy the sense of satisfaction I get when our team is able to save a dry cleaner’s location from a landlord that is not renewing a lease until we present the GreenEarth option. With the built-in safeguards that are inherent in the system, hundreds of good operators have been able to save their families financial well being. Awesome feeling!”
Lastly, tell us a secret (keep it clean) nobody knows about you?
“My secret is that someday I hope to circumnavigate the globe in a sailboat…don’t tell anybody!”
March 20, 2018 – Southern California is synonymous with busy lives, which means finding time to fit in errands can be a challenge. Now, with Flair Cleaners free home delivery and pickup, getting clothing and household linens cleaned is more convenient than ever. Flair Cleaners, Southern California’s leading eco-friendly dry cleaners, serves residents in and around Burbank, Redondo Beach, Santa Monica, Studio City, and Valencia.
“Our customers lead very full lives, and any extra time in the day usually goes to family, friends, and relaxation. Our home pickup and delivery service saves them time and ensures they always have freshly cleaned clothes and linens at home,” said Gary Futterman, owner of Flair Cleaners. “This free service is one more way Flair Cleaners help customers reduce their ‘to do’ lists so they have time to spend on what matters most!”
With Flair’s new home pickup and delivery, customers simply leave their cleaning in a designated place where Flair drivers will pick it up. There is no need for anyone to wait at home for the driver to arrive. Cleaning will always be returned on the next trip. Since the driver will be in each neighborhood twice a week, customers can leave cleaning for pickup on both days, or the day that works best for them.
For more information or to sign-up, send an email to wedeliver@FlairCleaners.com or visit your local Flair Cleaners location.
About Flair Cleaners
With a reputation built on innovation and customer service, Flair Cleaners has been your Southern California dry cleaner for more than 50 years. And, while times and fashion may have changed, one thing has not: Flair’s commitment to help customers look their best. Flair’s dedication to impeccable quality and customer service began when the Futterman and Singer families first opened a dry cleaning business in Chicago in 1958. Their tradition of excellence continued when the families’ first Southern California cleaners opened in 1963. Today, Flair Cleaners has five Southern California locations – Burbank, Redondo Beach, Santa Monica, Studio City, and Valencia.
Flair Cleaners was one of the first cleaners in Southern California to adopt the GreenEarth dry cleaning process, the industry’s premier all-natural cleaning method. Flair’s state-of-the-art, highly efficient equipment conserves resources and safely cleans garments and household items. Its Hanger Recycling Program and The Better Bag help all its customers live a healthier, green lifestyle. Read more on Flair Cleaners, its community service, or its green environmental practices and awards on the website, FlairCleaners.com, and join the Facebook community at Facebook.com/FlairDryCleaners.
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